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Topic #1

Scent Beads (trends)

What's Next

Scent beads are part of the Social Media-influenced Laundry meta trend.

Americans do around 660 million loads of laundry every week.

And they’re increasingly turning to social media to share laundry tips.

For example, on TikTok there are over 262.7K videos mentioning the hashtag “laundrytok” on the platform.

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Topic #2

Influence Engineering (trends)

Influence engineering is the practice of building algorithms that are designed to influence digital user choices at scale.

Specifically, these algorithms apply behavioral science techniques (like “anchoring”) to influence specific online behaviors.

Notably, Gartner recently named influence engineering one of the four emerging technologies expected to significantly impact digital advertising.

They also rank influence engineering in the innovation trigger of their “Digital Advertising Hype Cycle”. This suggests that interest in influence engineering will continue to increase until it becomes mainstream in five to ten years.

What's Next

Influence engineering is part of the Emotion AI meta trend.

Searches for “emotion AI” have increased by 456% over the past five years.

Emotion AI describes artificial intelligence capable of recognizing human emotions. 

Specifically, the technology turns human emotions into data that can be used to provide more personalized customer experiences.

Emotion AI technology is likely to become mainstream, considering that the market for AI-powered emotion recognition is forecasted to grow 4x in the next eight years.

Topic #3

Mushroom Decor (trends)

Mushroom decor are mushroom-inspired products used as indoor and outdoor decoration.

Demand for mushroom-inspired design is so high that “mushroom stuff” and “mushroom decor” are the third and fourth most popular suggestions when searching for the word “mushroom” on Amazon. 

Mushroom tables, mushroom wall art and mushroom lamps are examples of trending mushroom-inspired products.

Why the growth?

Many claim that these products allow them to “feel the psychedelic effects” that mushrooms radiate without needing to actually consume them. 

What's Next

Mushroom decor is part of the Psychedelic Design meta trend. 

Psychedelic design is an aesthetic that includes “bright colors, free-flowing lines and kaleidoscopic patterns.” Adobe ranks it as one of the biggest design trends happening in the graphic design community.

Topic #4

Hair Peptide Serum (trends)

Hair peptide serums contain peptides, amino acids, and other ingredients that nourish and strengthen hair.

Peptides are known for their ability to stimulate the production of collagen, an essential protein that gives hair strength and elasticity.

These serums are applied directly to the hair and scalp and may stimulate hair growth, reduce hair breakage and damage, and promote overall hair health.

What's Next

Hair peptide serums are part of the HairTok meta trend.

TikTok has become home to a massive online community dedicated to hair care.

The #hairtok hashtag has over 4.1 million posts on the platform.

And having a presence in this community has become a go-to marketing strategy for many DTC hair care companies.

Here are a few examples of trending HairTok products:

Heatless curlers can curl straight hair without heat. Specifically, the hair is wrapped around the rod and fixed in place using clips and scrunchies, resulting in wavy hair once the rod is removed. 

Rosemary oil is a liquid oil extracted from the rosemary plant. Thanks largely to TikTok (videos mentioning the product have over 204 million views on the platform), rosemary oil is becoming an increasingly popular method of preventing hair loss.

Hair toppers are a type of hairpiece or wig designed to cover thinning hair or bald spots on the crown of the head.