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TikTok has shared a three-step process to create impactful short videos that connect with audiences and drive conversions.

1. Hook ’em. The first few seconds are critical. Use strong visuals to showcase your product (in an unboxing, a close up, or a demo). Your opening line should be a question, a relatable statement, or a bold claim.
2. Include product validators. Now you have to prove some value. Highlight your product’s best features and solve pain points that resonate with your audience. Showcase multiple product variations (versatility!) and make it clear how your product will enhance a user’s life.
3. End with a clear CTA. Your call-to-action should leave no reason for hesitation. Drive urgency with limited-time offers, discounts, or free shipping. Direct users to a specific link for a seamless purchase experience, or test out a Video Shopping Ad, which allows you to link directly to products.

Check out the Top 5 creative patterns and examples at TikTok for Business.

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