The SWIPES Email

Friday, December 6th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to the Essay part of the email here:

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Swipe:

Information is getting more and more compressed into smaller spaces and smaller time consumption times.

I like images like this which contain A LOT OF INFORMATION, IN A LITTLE SPACE. Two examples:

This guide to migraines and headaches that helps identify and potentially treat the problem:

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....and this guide to making a salad, all packed into a little space!

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Wisdom:

Here's a cool little chart about the art of negotiation:

Despite never having a real job myself, I've helped a BUNCH of friends negotiate salaries/benefits from their employer.

My main thing I tell them to remember about their employer:

If you go in there all hot and demand a raise....it's only natural the employer would think "Well if you're charging me more money, what else am I getting?"

So it's important to frame the negotiation to where it's an overall benefit for THEM. Not just you.

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Interesting:

Are there any Tesla engineers who work on self driving that wanna come on my podcast to discuss self driving?

- It'll be filmed in Austin.
- I’ll just ask questions and we can have a casual chat.
- Would be fun to discuss technical stuff like camera vs lidar, training, future of driving!

Lemme know if that's you, or someone you know!

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Picture:

Here's 3 books I'm reading for the month:

Exhalation: by Ted Chiang - It's a collection of fiction stories.

The Science of Rapid Skill Acquisition: by Peter Hollins - About learning skills faster.

Main Street Millionaire: by @Codie_Sanchez - Talks about the world of unsexy-but-reliably-profitable businesses.

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Essay:

"2030 Starts Now: Crafting Your Ideal Future"

As the year comes to a close, many people are focused on setting goals for 2025.

But here's a powerful idea: what if you didn’t stop there? What if, instead, you started thinking ahead to the life you want to create by 2030?

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This kind of long-term vision can transform how you approach your monthly goals, and daily actions. By asking the right questions now, you can design a roadmap to the life you want.

Here are some questions worth pondering: By 2030.......

• How much money do you want to have?
• What job or business will you be building?
• What kind of lifestyle will you live?
• Who will be the key people in your life?
• Where will you call home?
• What kind of car will you drive?
• What will your family and friend circle look like?

These aren’t just random questions. They’re tools to help poke, prod, and shape your future with clarity.

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So take some time to sit down and answer these questions. Don’t rush it. Think deeply about what matters most to you. The answers will depend on where you are in life:

• If you’re in your hustle-and-grind phase, maybe it’s about building wealth and connections.
• If you’re in a career transition, it might be about finding a new path.
• If you’re enjoying retirement, you might focus on deepening relationships and experiences.
• If you’re raising kids, perhaps it’s about creating a stable and nurturing environment.
• If you’re exploring the world, it could be about maximizing adventure and freedom.

Everyone’s journey is different. The key is to align your long-term goals with what’s most valuable to you right now.

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The years between now and 2030 will pass whether you plan for them or not. But by taking a few moments now to envision your best life, you’ll set yourself up to live it with intention and joy.

As Earl Nightingale said, “People with goals succeed because they know where they’re going.”

So, where are you going?

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Splurge:

Shopping for friends & fam during Christmas is kinda hard....especially if they already have everything they need.

So I've created a list of all the products I've previously gifted people. Maybe some of this will help jog your mind!

• Philips Hue light strips
• Philips Hue Starter Set
• Philips Hue Lamp
• Oura ring
• MacBook Air
• Eufy fingerprint lock
• Air Tags
• Dust Buster
• iPhone Chargers
• Portable Charging Brick
• iPhone
• Apple Watch
• Outdoor Artificial Greenery Wall Tiles
• Shower Mirror
• LeLabo shampoo or lotion
• Electronic Salt Pepper Shakers
• Chefs Knife
• Dyson Wireless Vacuum
• Bose Speaker
• BB Gun
• Paintball Gun
• Custom Face T-shirt
• Ear Plugs
• Bartending Set
• Workout Bands
• Stanley Mug
• Knife Grinding Stone Sharpener
• Scratch Off Lottery Tickets
• Amazon Alexa

I made this list for myself, and generally people could use SOMETHING on this list!

Let me know if you have any other cool gifts people generally like (bc I'm running out of things to get people)!​
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Sincerely,
Neville Claus

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P.S. Checkout some wins from Copywriting Course members:

Also see 3 (out of 8) Live Reviews from this week:

“Buy Now” button and adding a questionnaire instead added 60% more performance to this page ​Link​ ​

Getting rid of complex PDF, and offering an Instagram download in the form of a Google Doc ​Link​

Trying out a software lifetime-deal arbitrage using ads or review sites ​Link​

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