[VIDEO] How two young friends built a billion-dollar oral care brand

Hi there,

We're thrilled to bring you the latest episode of the Foundr Podcast featuring Nik Mirkovic and Alex Tomic—the dynamic duo behind HiSmile, a brand that revolutionized the oral care market.

Nick and Alex started HiSmile with just $20 and a big vision: to bring fun and innovation to oral care.

They saw an opportunity to make teeth whitening not just effective but enjoyable and trendy.

What began as a simple idea led to a billion-dollar brand, gaining the attention of celebrities like Kylie Jenner and even changing the way people think about their daily routines.

Watch their full story here:

They Made $1 BILLION Selling Toothpaste

In this episode, you'll hear:

How they hustled to get their first product off the ground with almost no resources.
The strategies they used to tap into influencer marketing before it became mainstream.
The ups and downs of creating a game-changing product and what it took to stay the course.

Nick and Alex are all about breaking barriers and pushing boundaries, and their story is filled with insights for anyone wanting to build a brand that disrupts an industry.

Watch now to get inspired by the journey of two friends who turned a $20 investment into a global oral care sensation.

Watch the episode FREE

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