Why content marketing doesn’t work for some businesses

If you want more conversions, these are the types of content you need to focus on:

1. Case studies
2. White papers
3. Webinars
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This is what’s working best for our clients here at NP Digital.

For driving traffic or raising brand awareness, we found that your best bets are podcasts, blogs, infographics, and short-form videos.

Here’s an overview of the best types of content for each funnel stage:

In other words, you need to create a variety of content types to reach people at different stages in the customer journey.

And that’s where most businesses go wrong.

They focus on one or two formats and wonder why their marketing isn’t working.

Ready to add to your marketing mix? Reach out to my team for some ideas.

And if you need help creating effective case studies, check out this blog.

Cheers,

Neil

PS: Is your content not driving the traffic you expected? Your website could have underlying issues that hinder your success. Click here to get a free SEO audit.

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