Messages
5/27/2023
16 : 55
How to do Omni-channel Marketing in 2023
All good marketing channels eventually get competitive and more expensive over time. So the only solution is to leverage multiple channels. Even if one marketing channel isn't as good as it used to
5/25/2023
13 : 34
GA4 for e-commerce webinar
Are your GA4 properties configured to capture all your key metrics? I want to make sure you don't lose important insights after switching to Google's new analytics platform. That's why I
5/23/2023
18 : 4
What Google's New AI Search Engine Mean for SEO and Paid Ads
In the last 30 days, Google has had 2 events. Their IO conference and the marketing live event that is happening today. The changes they are announcing are going to affect you as a marketer and
5/20/2023
16 : 6
My Secrets To Creating an SEO Friendly Website
I've been doing SEO for years. Yes, it takes time to get results, but it really isn't rocket science. If you want to create an SEO friendly website, watch this. It breaks down the fundamentals
5/19/2023
1 : 4
Eye-opening SEO stat
Even though people have been doing SEO for ages, it doesn't mean that you can't get started now. There's still traffic to be had. You may have seen a video I recorded recently saying that
5/16/2023
12 : 14
14 quick email marketing hacks
Whether you love email marketing or hate it, it's effective. As the saying goes... "the money's in the list". That saying wouldn't exist if email marketing didn't work. But
5/13/2023
15 : 45
Humans VS AI: Which one is better for content?
Humans versus AI, which one is better for marketing. Whether it is personalization or content creation, which one is better? Me and a few other marketers debated this at a recent conference. Check it
5/12/2023
18 : 24
The smartest marketers around
The thing is, affiliate marketers are often the smartest marketers around. They have some awesome tactics that businesses should learn from and use right away. I call them low-hanging fruits. Small
5/12/2023
7 : 4
Affiliate Marketing Shortcuts
The thing is, affiliate marketers are often the smartest marketers around. They have some awesome tactics that businesses should learn from and use right away. I call them low-hanging fruits. Small
5/9/2023
12 : 14
Google Search Hacks: The Ultimate Google Algorithm Cheat Sheet
There are a lot of Google algorithm updates. Most of them are minor and aren't too relevant to talk about. But if you go back in time to Penguin and Panda (Google update names) to more current ones
5/6/2023
17 : 24
The Power of AI: Discovering Its True Capabilities
The HubSpot CMO, Zapier CMO, and I dive deep into AI. In this interview, we go over the true capabilities of AI as it relates to search and we talk about unique business approaches that allow you to
5/4/2023
22 : 14
Does your marketing work?
Are you spending your high-value resources (time, money, people, etc.) on low-value marketing tactics and seeing below-than-expected results? Maybe you are not getting your money's worth on paid
5/2/2023
12 : 14
Top 7 Disadvantages of Using AI in Digital Marketing
By no means am I saying you shouldn't use AI, but it does create issues. And these aren't just issues you can sweep under a rug and ignore. Before you use AI in your marketing, check out these
4/29/2023
16 : 54
Revolutionizing Marketing with AI: The Future is Here
Everyone has their own thoughts on how search and marketing are going to change because of AI. The HubSpot CMO, Zapier CMO, and I debate AI and how it's going to change. We have different thoughts,
4/27/2023
15 : 4
Marketing is like investing...
Diversifying your marketing is just as important as it is with your financial investments. Several businesses mistakenly rely on one channel - like social media or referrals. But one simple algorithm
4/25/2023
12 : 14
Here's how to get more out of your Google Ads
I'm not good at most things, but one thing I've learned really well is Google marketing. From both an organic and paid perspective, I've spent the last 20-plus years learning and optimizing
4/24/2023
14 : 4
Next Live Webinar: Proven Tactics from Our Clients
What better way to learn than to see what's worked for others and replicate it? Many of you requested it, and we are now going to deliver. In a live session, the leadership team on both my
4/22/2023
16 : 24
Mind-Blowing Marketing Experiments
I've had a lot of fun as a marketer over the years. Some of the things I've tested worked out really well and others didn't. Here are some mind-blowing marketing experiments I've run in
4/20/2023
18 : 4
Proven tactics from our most successful clients
What better way to learn than to see what's worked for others and replicate it? Many of you requested it, and we are now going to deliver. In a live session, the leadership team on both my
4/19/2023
6 : 34
Honest facts
I'm about to share some ugly marketing truths every business needs to understand: SEO: It takes an average of 6 months to rank on the first page of Google for a new page. CRO: As a general rule of