Messages
4/24/2024
13 : 34
Is long-form content dead?
I keep hearing this: “Nobody reads long-form content anymore.” It's true that the human attention span keeps dropping. 20 years ago, it was around 2.5 minutes. Today, it's 45 seconds. And the
4/23/2024
13 : 34
Exclusive invite to try my latest tool
If you send marketing emails, this message is just for you. I'm inviting you to try my newest (free) tool: the Mail Grader. This tool will analyze your email strategy and give you actionable
4/18/2024
13 : 44
The biggest revenue drivers of 2024 are...
I'm excited to delve into the most effective marketing channels with you in my upcoming webinar. We'll be discussing what's really working in 2024 with two of my agency's top experts:
4/17/2024
13 : 34
“ROI is where the attention is” is wrong
I did a ton of Google searches and looked at different websites to figure out where people are spending the most time. And I found out that the saying “ROI is where the attention is” is wrong. Because
4/16/2024
12 : 24
How Long Should Your Blog Articles Be?
It used to be where you need 2300-word articles to rank on page 1. Things have changed... especially with the release of AI. So, we decided to look at how long content should be in today's world.
4/15/2024
13 : 44
Where the Smart Money is Going
We recently did a survey to discover which marketing channels companies spend most of their time on. We also did a survey to discover which channels deliver the most ROI. And shocker... the results don
4/13/2024
8 : 34
Marketing is all about creatives (but not the kind you’re thinking of)
Your creatives are the key to your marketing success. And I don't just mean ad creatives like static images or videos. I'm talking about the creative brains behind your marketing campaigns.
4/13/2024
8 : 14
You’re going to hate this data
We recently did a survey to discover which marketing channels companies spend most of their time on. We also did a survey to discover which channels deliver the most ROI. And shocker... the results don
4/9/2024
12 : 4
Top SEO Basics You Should Master
Yes, there are over 200 factors in Google's algorithm. But they don't all have the same weight. Some have a much more significant impact on your rankings than others. Even when it comes to the
4/4/2024
13 : 34
I'm about to show you a new approach to SEO
Google's March 2024 Core Update was a wake-up call for many SEOs. Outdated practices and shortcuts don't work anymore. You know what does? I'll tell you in my upcoming webinar, You're
4/3/2024
13 : 34
Google is cracking down on AI content
Last month, Google announced two major changes to cut down on low-quality search results: 1. A core algorithm update 2. New and improved spam policies From their early evaluations, they expect that
4/2/2024
12 : 4
Are People Really Using ChatGPT Instead of Google?
Everyone is talking about ChatGPT and how it's better than your typical search engine. Some are even saying they don't really use Google anymore. As marketers, if Google slowly dies it would
3/28/2024
13 : 34
You’re wasting your time on SEO
94.29% of the web pages indexed in Google generated no organic visitors in the last 30 days. If your traffic curve has flatlined, it's not because SEO isn't working... it's because you'
3/27/2024
13 : 34
Are short attention spans a myth?
We keep hearing that people's attention spans are shrinking... But here's an interesting twist: Short-form videos are getting longer. Three years ago, the average was 13 seconds. Today,
3/26/2024
12 : 4
Here’s what your competition thinks about Google’s SGE
You already know about AI and SGE (search generative experience). You've seen examples of this in search. And you know it is going to impact marketing. And 55% of marketers are positive about the
3/21/2024
13 : 34
My content marketing framework
I'm excited to tell you about my content marketing framework in my upcoming webinar. It's working like a charm for me, and I'm sure it will work for you, too. My team and I will share
3/20/2024
13 : 34
The problem with AI-driven marketing
Everyone is looking for AI shortcuts, and it's backfiring. My 3 top-performing posts on X in recent months all cover different prompt hacks: The prompt I use to get ChatGPT to write an article that
3/19/2024
12 : 4
The Ideal Content-Length and Posting Frequency Per Social Network
We analyzed 2384083 pieces of content to figure out the ideal length your content should be. And we analyzed 332490 social media accounts to figure out the ideal posting frequency. The data is from the
3/15/2024
1 : 58
This will change the way you write content
When I started out in SEO and content marketing, the way to get to the top of Google was to write looooooooong, in-depth content. But things have changed. People are over all those “Ultimate Guides.”
3/13/2024
13 : 54
My secret for generating high awareness with low-cost campaigns
Big brands spend millions on March Madness campaigns... But what ultimately wins over customers isn't a $2 million, 30-second TV commercial. It's the connection you form with your audience over