The frightening statistic that keeps us awake at night

Every month, more than 1 million people read The Intercept to get the hard-hitting investigative journalism that the world so desperately needs right now.

Yet each month, less than 3 percent of those readers donate — and that’s a serious problem.

In fact, if The Intercept ever shuts down, this one troubling statistic will likely be the reason why.

So this Giving Tuesday, we’ve set a goal of raising $225,000 to make sure that day never comes, and with just six hours left, we still have more than $15,000 to go.

That’s why we’re asking you today: Before midnight, please make a Giving Tuesday donation and join the less than 3 percent who make The Intercept’s journalism possible.

We understand that many of our readers are facing difficult economic times and can’t afford to donate as much as you’d like (or in some cases, anything at all). If that’s you, then please, save your money.

However, let’s be honest. A lot more than just 3 percent of our readers can afford to pitch in. And if everyone who got this email donated just $5, we’d be all set for the rest of the year!

We’re incredibly proud that we’ve been able to accomplish so much without charging a subscription fee or selling advertising on our website. But if people don’t pay for journalism, it will disappear.

So if you value The Intercept and can afford to chip in, please donate $5 to help meet our Giving Tuesday goal of $225,000.

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