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That’s Generative Engine Optimization, SEO’s smarter sibling. It’s all about optimizing your content for AI systems that think and respond like consumers.

Why? Brands that tighten up their digital presence can influence up to 52% of the sources cited by generative models, according to a recent study by Terakeet.

Here’s how to do GEO right:

1. Understand how generative AI selects sources. Educate yourself on how various genAI models identify and cite digital assets. Ensure your digital assets meet each model’s criteria for high-quality, relevant sources, and keep this process up-to-date.
2. Build a web of high-ranking content. Improving your search engine rankings and UX naturally increases your chances of inclusion in AI-generated outputs. Focus on building a robust network of blogs, videos, whitepapers, and other owned assets for AI to draw from.
3. Own your digital narrative. Proactively manage your digital footprint by owning and telling your brand’s story. Create content that reflects your authenticity, values, and expertise. Inject your brand message into all of your owned assets for maximum visibility.

Learn more at MarTech.

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Google’s newest AI tool is called Whisk.

Instead of responding only to text prompts, Whisk generates images using other images.

Compose the subject, scene, and style of your desired image using a series of your own references.

The outputs are pretty good, but you can always tweak things with text prompts if you want.

We’re loving the playful UI and the much needed break from prompt-writing.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

It’s been over a decade since the NBA aired “Jingle Hoops,” a brilliantly simple spot featuring some future MVPs shooting especially merry trick shots.

This year, we’re getting “Jingle Hoops Regifted,” a stop-motion-animated reprisal for a new generation.

Not everyone is delighted by the return, though. The comment-section consensus seems to be:

It’s not a bad ad. But if you can’t match the energy of an iconic part of the zeitgeist, it’s better to let it sleep in heavenly peace.