How brands leverage commerce media for seasonal success in 2025
In this competitive retail environment, the role of commerce media extends beyond seasonal sales by offering brands a way to capture immediate demand and establish scalable, long-term growth strategies. Brands are better anticipating and fulfilling consumer needs by leveraging advanced data-driven insights and precision targeting across touchpoints. In this guide from Zeropark, discover how brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. Download the new guide to learn more about:
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Marketers may become part of the culture war — even if they didn't intend to be
Monday, December 23, 2024
As consumers put brands' advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted.
Uncertainty over TikTok’s U.S. future splinters creators and agencies
Friday, December 20, 2024
With the possible removal of TikTok in the US as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won't go through
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Thursday, December 19, 2024
More brands are beginning to export the benefits of influencer content via programmatic ads. December 19, 2024 PRESENTED BY As more brands embrace use of influencer creative in programmatic, creator
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
Thursday, December 19, 2024
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The advertiser’s guide to AI and creative transformation
Thursday, December 19, 2024
Report: Tactics for boosting bandwidth, output and optimization with generative AI
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