Creator Wizard - 🧙‍♂️ Sponsor results hack

Hey there,

One time I inked a newsletter sponsorship with a financial services company, and when they sent me the landing page link they wanted me to direct my audience to, I immediately knew we had a problem.

The landing page didn’t articulate the tool’s value proposition well, the offer was confusing, and most importantly, nothing signified that my audience was in the right place.

Instead, I told the brand I’d love to create a unique video asset (which I was not contractually obligated to do) to explain in more detail why I loved the tool.

We’d include this video above the scroll, including a large headline, “Why Justin Moore loves [Brand’s product].”

I also suggested we change the copy on the button to clarify the offer.

I explained that all these things would pull my audience further down the purchase funnel.

The brand was floored.

But why wouldn’t I?

It’s in my best interest to do everything possible to drive more conversions, which will increase the chances the brand will hire me again!

“But Justin, I’m not a copywriter or user experience expert. What if the brand thinks my suggestions are dumb?”

You don’t need to be an expert and they won’t think you’re dumb.

Just pretend you’re one of your average audience members.

If you clicked on the sponsor’s link, would it make sense to you? What is confusing?

What would make you immediately want to sign up or purchase it?

A big part of becoming a Sponsor Magnet is rewiring your preconceived notions of what’s “normal” when collaborating with brands.

Screw what’s normal.

Strive to be abnormal.

This is an excerpt from my forthcoming book Sponsor Magnet.

Have you joined the 10K Copies Challenge yet? 👇

Every week, I'm going to start featuring creators in our community who are doing amazing things.

First up is Lew from Reluctant DIYers who absolutely NAILED his QVC appearance recently!

How Lew made it happen: "I had been trying to get on QVC for a while. Over the summer they asked me to build a small test wall and deliver the product to the studio because it’s so close to my house. (I had already been working with them for a little while at that point) At that time, I said, don’t pay me for this, but when you get approved, put me on air and pay me for that appearance. They thought it was a great idea."

Lew is a Brand Deal Wizard alum and in our coaching program, Wizard's Guild.

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2025 Sponsorship Planning It's the perfect time to start taking sponsorships seriously for your business. Let's get you prepared! Get Notified

Have a great week!

✌️ -Justin

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-Justin

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