How the Money for the Rest of Us podcast built a six figure membership platform
How the Money for the Rest of Us podcast built a six figure membership platformFounder David Stein also launched a data-rich investing app.
David Stein had an innovative marketing hack for growing his investing podcast Money for the Rest of Us. He put the names of other popular finance podcasts in his metadata, and Apple’s unsophisticated search algorithm would surface his show whenever people were searching for his competitors. By the time Apple eventually eliminated that functionality, Money for the Rest of Us had built up a loyal audience that’s since downloaded the show over 20 million times. His audience is so loyal, in fact, that it sustains a membership community that charges $450 a year and generates well into the six figures in revenue. In a recent interview, David walked me through how he developed his investing expertise, what he offers to paying members, and why he launched his own premium investing app. Watch our discussion in the video embedded below:  If video embeds don’t work in your inbox, go here. Want to listen to a podcast version of this interview?Then subscribe to The Business of Content wherever you get your podcasts: [Apple] [Spotify] [Amazon Music] You're currently a free subscriber to Simon Owens's Media Newsletter. For the full experience, upgrade your subscription.
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