HEATED - A note on the future
In 2024, the fifth year of HEATED, we continued our mission of producing original, impactful, reader-powered journalism that holds polluters to account. We co-published our first investigation with The Guardian. We influenced a historic lawsuit against Big Plastic. We helped spark a national climate activism campaign. Our audience grew from 84,000 free subscribers at the beginning of 2024 to 116,000 free subscribers today. But our paid subscriber community did not grow in tandem with our free community this year. In fact, we have fewer paying subscribers now than we did at this time last year. Part of that is because the newsletter market is more competitive than ever. So many fantastic journalists are leaving corporate media and joining the independent, reader-funded route. I’m proud to have been part of the group that helped sparked the trend back in 2019. But I also know that HEATED failed to grow in 2024 because I’m once again experiencing symptoms of burnout. Over the last year, I’ve come to understand that I don’t have the capacity to maintain and grow a large subscriber-based community while being an effective editor while continuing to be a reporter myself. I focused on the latter two responsibilities this year at the expense of the former. And even still, I’m slipping back into burnout—not to the extreme degree I felt when I took my six-month hiatus in 2022, but to a serious enough extent where I know it’s time to change course. That’s why I’ve made the difficult decision to abandon my goal of growing HEATED into a reader-funded newsroom. Instead, I’ll be moving back to a more personal, one-author newsletter in 2025. Unfortunately, that means parting ways with Arielle, who has been an integral part of our community over the last two years. (More on that in a second). It also means that, starting today, HEATED will be taking a month-long break from publishing. I think it’s a convenient time for a pause, since most people are checked out for the holidays anyway. I’ll use this time to decompress and reflect on the reporting cadence and direction I want to take once I return on January 20—the day of Donald Trump’s inauguration. But back to Arielle, who came to us in January 2023. In just two years, she’s made an invaluable mark on the journalism world. She was the first reporter to call B.S. on so-called “climate-friendly” beef by Tyson Foods, which is now facing a lawsuit over the product’s marketing. She informed over 100,000 people about the scam of plastic recycling, one of HEATED’s most-read letters. She unearthed the climate angle in major news stories like the Boeing 737 Max debacle; the sale of Jay-Z’s wildly expensive house, and the scourge of Los Angeles police helicopters. And she’s been incredibly dedicated to seeking out and highlighting underrepresented voices, from indigenous communities to petrochemical plant neighbors to unhoused flood victims. I’m genuinely sorry to anyone I’ve disappointed with this decision. If you subscribed because you were excited about the prospect of building a reader-funded climate newsroom, I totally understand if you want to move on. But if you still want to read my reporting and perspective as we head into Trump 2.0, I hope you’ll stick around. Have a restful and restorative holiday season. See you all in 2025. -Emily A note from ArielleHi all—Arielle here. It’s been nearly two years since you all welcomed me as a new reporter at HEATED. It should have been nerve-wracking stepping into Emily’s shoes—the OG climate reporter—but everyone made me feel like part of the HEATED family from my very first day. You're currently a free subscriber to HEATED. For the full experience, upgrade your subscription. |
Older messages
AI is guzzling gas
Thursday, December 19, 2024
Big Tech is paying for gas plants and pipelines to directly power data centers, threatening global climate goals. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Reminder: Tim Ryan is a paid fossil fuel mouthpiece
Thursday, December 19, 2024
The next time you see this man on MSNBC giving Democrats advice in a football sweatshirt, remember: he's paid $250000 a year to hype up methane gas. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Indigenous peoples snubbed at plastic pollution summit
Tuesday, December 10, 2024
“This entire process has been a violation,” said one Indigenous representative who engaged in protest at the summit. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Big Oil’s Plan for GOP Control
Tuesday, December 3, 2024
HEATED cross-posted a post from Fieldnotes Emily AtkinDec 3 · HEATED Hi all, Emily here! In just a few short weeks, the entire federal government is going to be controlled by the Party of Big Oil. When
Jeff Bezos wants AI to design your Thanksgiving turkey
Thursday, November 28, 2024
The Amazon billionaire is spending $100 million to design the perfect fake meat. Is it worth it? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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