JANUARY 3, 2025

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Welcome to The Tilt, the newsletter for content entrepreneurs from Tilt Publishing. Together, we're redefining what it means to be a publisher.

Travel Entrepreneur Turns Blog Posts into Book and Grows Coaching Business

Entrepreneur: Sahara Rose De Vore

Biz: The Travel Coach Network and WTTM Consulting Group

Tilt: Certification for travel coaches

Primary Channel: LinkedIn (6.8K) ​

Other Channels: TTCN: Instagram (3.4K), Facebook (1.2K), blog, podcast; WTTM: Instagram (2.5K), Facebook (2.2K), blog​

Time to First Dollar: 18 months

Rev Streams: Certification program, courses, membership club, digital products, book, coaching

Our Favorite Actionable Advice

• See the business potential: Sahara traveled the world to experience freedom and happiness, engaging in deep conversations with the people she met. Then, she realized she could turn what she loved doing into a business that helped others do the same.
• Look for gaps: Sahara found her content tilt after researching the travel and coaching industry and recognizing the potential of a travel wellness coach. Later, she expanded her coaching business to add a certification line and a community component, which was missing in other programs, to help travel coaches sustain and grow their businesses.
• Turn popular content into paid products: Listening to her audience, Sahara turned her two most popular blog posts into her first paid content product – a book: Hey You, Just Go!: 80 Countries by Age 30! A Guide to Designing Your Dream Lifestyle Even if You're Broke, Scared, or Don't Have Time.
• Remember free: The Travel Coach Network offers multiple free resources in exchange for email addresses — a great marketing move. Beginner guides, courses, and a podcast give the audience a taste of her content before they commit to buying.

– Marc Maxhimer

It all started with a one-way plane ticket to Ireland. Read the entrepreneurial story of Sahara Rose De Vore.​

• What’s on the outside matters … Creative deluxe book covers are a hot trend for 2025. [The New York Times]
• Convert the casual … Consider these five strategies to get super fans. [Lulu]
• Determining the best … Listen as The New York Times Book Review editor explains how the lists of 100 Notable Books and 10 Best Books of the Year are created. [Book Riot Podcast]
• “Write because you have something to say.” … Among the other gems (and chuckles) in this first-time book author’s essay: “It is also true that a book comes with a host of fringe benefits you cannot get anywhere else. People will take you more seriously, and treat you as more of an intellectual, even though you are the exact same idiot you were before you typed 100,000 words.” [The Guardian]

• ​How To Be Viciously Mediocre in 2025 (Content, Inc.)
• ​2025 Content Marketing Predictions (This Old Marketing)
• ​From Manuscript to Market: 5+ Tools to Help You Draft, Publish, and Sell Your Book (Publish & Prosper)
• Make a resolution you'll actually keep. Register today and join us in August for Content Entrepreneur Expo.
• ICYMI: Justin Welsh Built a $7M Content Business With This Unorthodox Business Plan Strategy​