4/8/2021
13 : 44

How I wasted huge opportunities

Why focusing on speed is important ‌ ‌ ‌ I have 5 updates for you this week. 1. On my mind “I've wasted many huge opportunities by being too slow and hesitant. I've wasted some money once by
4/1/2021
12 : 14

The difference between Patagonia and Gillette

Why your actions must match your words ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind “Positioning and brand are not lipstick on your product. In order for it to work, you still win on product
3/31/2021
4 : 24

Marketing advice is like a recipe

If you mix in all the ingredients and cook it as they tell you, it can work great ‌ ‌ ‌ I have 9 updates for you this week. 1. On my mind “I still remember the day I built my first landing page for a
3/31/2021
4 : 24

Get screen time with instructor Kevin Hillstrom

You may want to hurry though... ‌ ‌ ‌ Hey there, Kevin Hillstrom recently released his Transactional data analysis course, and he will go live for office hours in our members-only CXL Community in less
3/31/2021
4 : 24

Your strategy is a hypothesis...

Your guess on what's going to work is an assumption. ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “I see too many companies spend too many days and months endlessly discussing their new
3/31/2021
4 : 24

How do you grow your social media audience?

Hint: it doesn't require decades of experience ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind “How to grow your social media audience when you don't have decades of experience to share
3/31/2021
4 : 24

Believe it or not...

Your personal opinion has nothing to do with how well something works ‌ ‌ ‌ I have 9 updates for you this week. 1. On my mind “Often you can tell that a website or ad sucks just by looking at it.
3/31/2021
4 : 24

Save yourself time + money

How to minimize your costs upfront ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind “I've had my share of costly, failed experiments to completely revamp how I do product experimentation now
3/31/2021
4 : 24

The hard truth about entrepreneurship

If you need encouragement you're in for a tough ride ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “Recently on Clubhouse Elon Musk was asked: “What words of encouragement would you give
3/31/2021
4 : 24

How do you launch an agency?

4 tips to help you get started ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind “Consulting is the easiest business to start, basically 0 costs to get going. Many start an agency thinking they
3/31/2021
4 : 24

Who likes shiny tools?

The difference between junior and senior marketers ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind “People early in their marketing career get super excited about new shiny tools, design trends
3/31/2021
4 : 24

The underrated competitive advantage

What fast growing companies do differently ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “Speed is an under-rated competitive advantage. The fast eat the slow. 2 key things to do to speed up.
3/31/2021
4 : 24

Why asking people to sign up is wrong

Try this instead ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind “What most marketing folks optimize B2B website copy for: 'why sign up'. That's wrong. 2 key reasons: Only if you