CXL

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Messages

1/20/2022
14 : 4

Once is not enough

I have 4 updates for you this week. 1. On my mind Repeat yourself, a lot. When you start to feel sick at how much you've repeated the same message, that's when it's just starting to get
1/13/2022
15 : 24

Are you sending the right message?

I have 5 updates for you this week. 1. On my mind Almost every B2B SaaS website has images or illustrations of some kind. What should they be? A pattern that comes up again and again in Wynter tests
12/23/2021
13 : 4

Capture vs create demand

I have 5 updates for you this week. 1. On my mind I've been studying high-growth companies, profiling them on How to Win podcast. There are many ways to grow fast, but almost all of these companies
12/16/2021
13 : 4

Worst product comparison page

I have 6 updates for you this week. 1. On my mind Every product comparison page: If your differentiation is based on a feature comparison grid, you're already playing a game you cannot win. Using
12/9/2021
13 : 4

Tell your customer about competitors

I have 6 updates for you this week. 1. On my mind If you think people might buy your products or services without checking out the competition first, think again. Research is clear - on average
12/2/2021
13 : 4

Experiments

I have 8 updates for you this week. 1. On my mind Everyone knows they should be talking to more target customers and do buyer intelligence, but most don't. Not only is buyer research via 1:1
11/26/2021
13 : 4

30% off for life

For 4 days only ‌ ‌ ‌ For the next 4 days, you can get 30% off all CXL products. This includes buying any minidegree (30% off the purchase), or the all-access subscription (30% lifetime discount). Go
11/25/2021
13 : 4

Offer is everything

I have 8 updates for you this week. 1. On my mind Motivation is way more powerful than friction. If people *want* something, they're ready to deal with considerable friction. That's why working
11/18/2021
13 : 4

CXL is 10 years old

I have 7 updates for you this week. 1. On my mind In the previous decade, focusing on product capabilities was enough to win. Today, there are 50x more companies than there were 10 years ago. The
11/11/2021
13 : 4

Embarrassed of myself from a year ago

I have 8 updates for you this week. 1. On my mind 'Anyone who isn't embarrassed of who they were last year probably isn't learning enough.' I was thinking about this quote when I came
11/4/2021
11 : 14

Family story inside

I have 7 updates for you this week. 1. On my mind 3 years ago, some of my family members traveled to Antigua for a holiday. In customs and immigration, their bags got searched and they found some
10/28/2021
11 : 4

Growth rate of 5233%

That's what you're going up against. So how do you compete? ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind The law of shitty click throughs is legit. 10 yrs ago email popup conversion
10/21/2021
11 : 4

Differentiation lessons from metal bands

...because differentiation makes you visible. And money follows attention. ‌ ‌ ‌ I have 8 updates for you this week. 1. On my mind Sameness is pervasive. Most SaaS companies look like other SaaS
10/14/2021
11 : 14

Ice cream doesn’t just compete with ice cream

...and that's why market segments are an oversimplification. ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “Companies want to win against the competition. Sometimes it's easy to name
10/14/2021
9 : 25

Please tell me

Hey there, I noticed you checked out our new product Playbooks, but didn't end up signing up. Can you please tell me what stopped you? A single line works perfectly. - Peep CXL CEO Our address: 901
10/7/2021
11 : 24

The old way of elearning follows classical education

Just-in-time learning is the new way ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind “Over the last 5 years, we've conducted many hundreds of user interviews at CXL. Maybe over a thousand.
10/6/2021
17 : 24

You're not supposed to be excited

Companies get so excited when launching a new product, they forget who they made it for. And so, all the product launch content ends up looking like… "We're proud to announce…" "We
10/5/2021
17 : 54

I need you to google something

When you google 'average course completion rates', here's what you get: Completion rates in online courses are generally low, averaging around 13%. If you're in the 87% majority that
10/4/2021
15 : 54

elearning is broken (for most)

We launched CXL Institute about 5 years ago. We've learned a lot about elearning since, and I've come to one clear conclusion: elearning is broken for most people. And we're fixing it with
10/1/2021
16 : 4

90% that never made it.

90% of people who start an online course… Never finish it. ‌ ‌ ‌ Want to hear a not-so-fun statistic? Around 90% of people who start an online course… Never finish it. Why? Because people inevitably