CXL

Newsletter Image

Messages

9/25/2021
13 : 24

Last chance to get all free bonuses, the party ends tomorrow

Enroll to the Brand Marketing Minidegree for 4 free bonuses ‌ ‌ ‌ Hey there, As you probably know by now, our Brand Marketing Minidegree was launched this week. We're still super stoked. Today is
9/24/2021
13 : 24

Stand out in the “sea of sameness”

And get some CXL swag ‌ ‌ ‌ Hey there, Sadly, most companies have table-stakes arguments to sell and promote their services contributing to a big “sea of sameness”. The differentiation comes from
9/23/2021
13 : 24

Turn your connections into a powerful online community

The single best way to scale up your business ‌ ‌ ‌ Hey there, It doesn't matter your specialty. Analyst, SEO specialist, product, growth, content. The modern day marketer needs to be able to
9/23/2021
11 : 24

Here's what to do if you sell to B2B

I have 8 updates for you this week. 1. On my mind “If you sell to B2B (5+ figure ACV). 1. Make a list of every company that should become a customer in the next 5 years. 2. Involve them in your media
9/22/2021
13 : 24

Our new Brand Marketing Minidegree launches today

And why it's one of a kind ‌ ‌ ‌ Hey there, I believe that a strong brand is your best, most sustainable long-term asset. In a world where everyone has the same features/capabilities, the brand is
9/20/2021
13 : 24

Performance marketers need to learn brand marketing

Why? Everyone is, once again, doing the same things. ‌ ‌ ‌ Hey there, Why do performance marketers need to learn brand marketing? As practitioner in the Brand Marketing Minidegree, Phil Nottingham
9/18/2021
13 : 24

Ditching “me too” marketing

Standing still vs. standing out ‌ ‌ ‌ Hey there, There have never been more brands (and more noise) than today. Why should customers pick you? Standing still: The biggest challenge for any business is
9/16/2021
11 : 4

Don't mistake planning for strategy with creating a budget

Here are the guidelines for an actual strategy ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “A lot of companies mistake planning for strategy. Here's how making a strategic plan
9/9/2021
11 : 24

Is a growth mindset really needed in an organization?

Or is it possible to have a fixed mindset nowadays? ‌ ‌ ‌ I have 5 updates for you this week. 1. On my mind “Everything is changing fast, and growth mindset is needed at all levels of an organization.
9/2/2021
11 : 24

Want to live in the future now?

Then do what others don't and start message testing ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “10 years ago, average website usability was poor. Few companies were doing user testing.
8/26/2021
11 : 4

Startups in your market have noticed something

That you haven't seen yet ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “Pay attention to new competitors, startups in your space. They have noticed something about your market that is
8/19/2021
11 : 14

My podcast is now live, please follow

Also, let me know what you think ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind “My B2B strategy podcast - How to Win with Peep Laja - is now live! I'm looking at fast-growing B2B
8/16/2021
12 : 14

I launched my podcast today

How to Win with Peep Laja ‌ ‌ ‌ I got hooked on the topic of strategy back in 2016, and have been going down this rabbit hole ever since. What I really wanted to figure out is how can one win on
8/13/2021
15 : 9

Please don't create a committee

If you want to get things done ‌ ‌ ‌ I have 5 updates for you this week. 1. On my mind “No committee ever built anything great. Decisive action gets done through decisive leadership and vision.
8/5/2021
11 : 14

We have a major update

Don't miss it ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “Major product update for Wynter: we introduced a free plan. If you want to recruit and bring your own audience, the platform
7/29/2021
11 : 14

This is something that people need

Don't dumb it down ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “Features vs benefits is not a straightforward thing. People do need and look for specific features. Dumbing everything
7/22/2021
11 : 14

Don't search for simplicity

I have 5 updates for you this week. 1. On my mind "Too many folks spend years searching for simplicity, certainty, binary advice. Do this, don't do that. Oversimplification and reductionism is
7/16/2021
9 : 14

What's behind success?

What causes growth? ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind "Everyone wants to know the key causal factor in success. What's behind the growth? What can we attribute it to?
7/10/2021
6 : 2

Are your choices strategic?

Is the opposite of them stupid? ‌ ‌ ‌ I have 5 updates for you this week. 1. On my mind "Strategy is about distinctive choices that position your organization uniquely to win. How do you recognize
7/1/2021
11 : 4

How to choose the right things to work on

I have 5 updates for you this week. 1. On my mind "Work will never end, hence choosing the right things to work on is so important. Mental exercise: have a 4-hour workday. Every day ask yourself