GrowthHackingIdea - +34% more leads (study)
Diego Chacon decided to test what specific format of the same offer (video, PDF or web content) can incentivize more leads to convert.
There’s a big chance that it’s video. We hear a lot about its power + they say people don't like reading...
So let's look at the results...
Control: Video format
Web-content: +24% more leads (Oops)
PDF: +34% more leads (Oo)
It looks like video is not so powerful as an incentive. :)
And it also looks like... people do like reading. ;)
Source: conversionxl.com
Cheers,Charlie Patel ;)
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