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Implement these straightforward changes to your nonprofit website to keep fundraising, volunteer recruitment, and mission awareness on track:

Ensure consistent messaging across all pages.

• Over time, nonprofits add and remove pages, leading to inconsistencies in messaging. Conduct an annual review of all website content to ensure it aligns with your nonprofit’s mission and current programs.
• Use a nonprofit-specific website audit template to document inconsistencies and needed updates.
• Create a messaging guide that outlines tone, key messages, and examples, ensuring all future content stays aligned.

Optimize conversion paths to boost engagement and donations.

• Define the key actions supporters should take on your site (donating, volunteering, event registration, newsletter sign-up).
• Test each visitor journey from entry point to conversion, ensuring CTAs, forms, and stories align with user needs.
• Remove outdated CTAs, refresh storytelling elements to reflect recent impact, and ensure donation and volunteer forms are mobile-friendly.
• Prioritize changes using a framework that considers mission impact, visitor reach, and resource costs.
• Reassess conversion paths quarterly to maintain effectiveness.

Make pages easier to scan and read.

• Use descriptive headings to break up text and help visitors find key information quickly.
• Keep paragraphs short and use bullet points or numbered lists for complex info.

Update outdated info to maintain credibility.

• Clearly mark past events as completed, remove outdated registration links, and provide recaps or success stories.
• Remove former team members, update bios for new staff, and ensure leadership pages are accurate.
• Make sure program descriptions reflect actual offerings, update eligibility criteria, and verify application links.
• Check that emails, phone numbers, and physical addresses are accurate to avoid donor and volunteer confusion.

Learn more from Wired Impact.

Nonprofit marketers! We want to learn more about what you do.

Budget constraints, compliance issues, centering the mission, recovering information from recently deleted government sites… we know you’re busy.

Tell us about your unique challenges—and the tactics and tools you use to meet them—in a brief, three-question survey.

Gap’s spring campaign, “Feels like Gap,” stars actress Parker Posey in a 90-second spot featuring a dance set to Mette’s “Mama’s Eyes.” (By the way, her Mississippi accent on White Lotus is mostly accurate.)

Created by women-led talent, including director Talia Collis, the campaign spans video, social, creator content, and in-store experiences.

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The effort aligns with Gap Inc.’s new marketing strategy under CMO Fabiola Torres, as the company reports 1.6% YoY sales growth, with online sales up 7%, now comprising 40% of total revenue.