Money

• Yellow to green: YouTube says AI isn’t good enough at detecting ad-friendly videos, so it will automatically send videos with the yellow icon (limited or no ads) for an additional review. Creators previously had to make the request. [YouTube Help]
  Tilt Take: YouTube knows where its bread is buttered and doesn’t want creators to get unhappy because an AI glitch means their content isn’t eligible for revenue.
• Apps up: More content creators are hiring for their teams. YTJobs saw a 33% jump in job opportunities in the fourth quarter of 2024. [Business Insider, AOL]
  Tilt Take: Good sign that the creator business not only remains strong but it’s getting stronger.

Audiences

• Tune in: Pocket Casts stopped requiring a paid subscription to its Web Player. Registration is required to rate shows and store favorites. [Podnews]
  Tilt Take: If you didn’t pay attention to this podcast distributor because of the paid version, it’s time to revisit it.

Tech and Tools

• Double dates: Google’s search algorithm doesn’t like two publishing dates listed on a content page. [Search Engine Land]
  Tilt Take: If you date your content and update it at times, ensure only the updated date appears on the page.

And Finally

• Best move: Best Buy is at it again. Though it failed in a digital marketplace launch in 2011, it plans to open up a new one this spring by providing creators the space on the retailer’s website to sell their recommended products. [Tubefilter]
  Tilt Take: Given all the options available, not sure it will lead to the revenue that Best Buy or the creators hope.
• Tune up: A new platform promotes itself as revolutionizing how musicians and creators connect with their fans and monetize content. Channl allows creators to sell from a single point and have direct contact with their audiences. [Channl]
  Tilt Take: We like the idea. Just remember that you must also control your marketing (and do lots of it) to attract people to your owned channels.