FEBRUARY 28, 2025

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Welcome to The Tilt, the newsletter for content entrepreneurs from Tilt Publishing. Together, we're redefining what it means to be a publisher.

Read about the latest hit from Tilt Publishing’s newest author below.

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How Victoria Kurichenko Started on Medium and Built a Thriving Independent Content Business

Entrepreneur: Victoria Kurichenko

Biz: Self Made Millenials​

Tilt: Helping brands drive steady traffic with SEO

Primary Channel: Medium (20K)

Other Channels: Newsletter (10K), LinkedIn (2.5K), X (865)

Time to First Dollar: 1 month

Rev Streams: Medium partner program, consulting, digital products, affiliate, sponsorships

Our Favorite Actionable Advice

• Start small and experiment with platforms: Victoria began her content journey on Medium with a simple blog post about Google Ads. Despite earning only $7 in her first month, she saw the potential in content monetization.
• Own your audience: While Medium provided a solid audience and revenue stream, Victoria realized her business was dependent on the platform. She launched her website and newsletter to ensure access while using Medium as a marketing tool and revenue source.
• Niche to grow: Victoria published three different newsletters but couldn’t monetize them well. She narrowed it down to one newsletter covering growing a solo entrepreneurial business through search engine optimization (SEO).
• Think evergreen: Timeless products can help create stable revenue. Victoria’s first ebook has sold over 350 copies and earned over $10K in revenue.
• Diversify pricing: Victoria offers multiple price points for her audience, from $25 writing bundles to a 12-month content plan at almost $1K.

- Marc Maxhimer

​Read Victoria's story and how the war in Ukraine affected her path.​

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As February closes, another ​Tilt Publishing​ author opens their first book. Congratulations to A. Lee Judge on the release of ​​CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine​! Lee delivers a master class on transforming sales and marketing into a unified, high-performing revenue machine.

You can buy the book directly on his site.

• Go great … Great nonfiction writers connect with their audience on an emotional level, write with compassion and empathy, and give without holding back. [Bennett R. Coles]
• Date or buy … An author turns into an accidental bookseller on a dating app. [Lit Hub]
• Author work … “Your job isn’t just to provide information. It’s to build trust, create connection, and turn casual readers into lifelong fans.” [Allison Lane]

• ​Finding Your Yes, But Differentiation Message (Content, Inc.)
• ​Vertical AI Content Creation Next Big B2B Boom​ (This Old Marketing)
• ​Book Publicity Simplified with Sarah Franklin (Publish & Prosper)
• ​ICYMI: Be an Expert​​