GrowthHackingIdea - +300% more shares (1 change)

Winnie - an app for parents, had a Share button on every post, but not too many people used it.

Then they made one change and saw a 300% boost in shares.

What did they do?

1. They removed the Share button from every post.
2. Instead, they replaced it with a Save button, so that users could create their own collection of interesting posts.
3. Then they added the Share button on the collection of bookmarked posts.

Boom! +300% more shares

BTW, do you want a similar button below each growth hack to be able to save it and then share your bookmarked hacks with your friends, co-workers?

Source: blog.winnie.com


Cheers,
Charlie Patel ;)



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