+192% in revenue (scalable Google Shopping)

MidasMedia managed to boost their revenue from Google Shopping by +192%, and profits by around 300%!

How did they do it?

1. They analyzed data and found that 8-9-word long search queries (product specific) generate on average +300% more revenue.
So they started to bid high against these terms.

2. Then they remarketed ads to those who:
Viewed basket, didn’t commit to purchase
Viewed a high 'detail-view’-to-checkout-rate product
Viewed website for over 4 minutes in one session
Viewed site in the past 5, 10 and 15 days
Viewed site from high converting location
Viewed site from high converting device
Viewed site and in top lifetime value segment

3. Then they segmented their data by mobile devices, gender, age, geography and discovered who generates the highest ROI. Then - focused their ads specifically on the most valuable segment.

4. They found that time and day of the week when their ad is displayed, heavily influence their ROI.
So they regularly calculate data and get something like this:


Then they created scripts that automated bidding across this custom schedule.

Boom: 4 times more profit!

Source: midasmedia.co.uk


Cheers,
Charlie Patel ;)



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