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Ditch Humility: You Need Credibility for More Newsletter Subscribers.

Nobody will listen. ​
Until you give them a reason.

I've studied a LOT of newsletter sign-up pages. And do you know what almost all of them have in common?

Credibility.

And for good reason: It's the "why" we should subscribe and read what you have to say.

You might be an expert. But if you don't tell people, you're an invisible expert.

And that's helping nobody.

So...

With the zillion newsletters battling for attention, you need to be compelling. Credibility is a lever you must pull.

How?

Every successful newsletter landing page leverages at least one (ideally multiple) of these credibility types:

1. Authority & Expertise (I know my stuff)
2. Social Proof (Other people trust me)
3. Results & Track Record (I’ve done this before)
4. Earned Media & Endorsements (Respected sources vouch for me)
5. Brand Familiarity (You’ve seen me before)

Here are some examples...

​Read The Article >>​

Newsletter Hits
Of The Week

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⚡ 30k paid subscribers @ $600/yr. Holy cow.

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⚡ He used Substack + Kit to hit 49k subs—including 1k paying subs. Here's how.​

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⚡ Biggest takeaways from the first-ever Newsletter Marketing Summit.

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⚡ This newsletter is getting 75% engagement rates—with polls! They've gone "all in" on the strategy.

Getting Roasted 🔥

"Just focus on the one goal on your landing page—which is getting people on the newsletter.”

Best way to avoid newsletter mistakes?

Learning from others.

Daren offered up his newsletter as a sacrifice to the Newsletter Gods so that we all may have eternal growth.

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​Watch now →​

And you can listen here:

→ Apple Podcasts​
→ Spotify​
→ More...​

Newsletter Events

​The Newsletter Conference - May 02 - New York City
​Hosted by Who Sponsors Stuff

​Craft & Commerce - Jun. 11-14 - Boise, ID
​Hosted by Kit

(Got a newsletter-related or other relevant event coming up? Let me know!)

The Funnies 😆

Gonna do this at Starbucks tomorrow.

Start today.

Do newsletters better:

→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers​
→ Increase opt-ins like a best-selling author (FREE templates)​​
​→ Start a newsletter for FREE with Kit (free up to 10k subscribers)​*
→ Book a 1:1 newsletter strategy sesh w/me: 30 mins || 60 mins

Peace and platonic love,

Dylan

​LinkedIn | Twitter | Bluesky | Threads

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PS - This newsletter was brought to you by the following playlist.

* indicates affiliate links. I get paid a small commission if you use these links to purchase a product or service.

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