Val Geisler - Email Onboarding Tear Down: Xero

One is the loneliest number that you ever knew.

Well, that is until you've met Xero. (see what I did there?)

For real though: why is one of the most popular accounting software platforms in the world acting like it's so lonely?

I dunno.

But dang if they don't dance one note their entire onboarding sequence.

This email onboarding tear down is all about SALES:

How to balance sales and education in onboarding.
How to ask questions your customers want to answer.
How to write the words that make your customers want to click and take action.

Ready for it? I know I am. Check it out:

Email Onboarding Tear Down: Xero

Think you're only here for the conversions? I wrote this one for you.

See you for coffee talk in the comments!

-Val








Older messages

I'd rather tell you how I really feel

Tuesday, June 9, 2020

This is a bonus tear down just for you since you're subscribed to my email list. You won't find it on the blog anywhere (for now). I promised you more than just onboarding tear downs and I'

it's never too late

Monday, June 8, 2020

I didn't know what white privilege was until I was in college. I grew up in a predominantly white city and was taught colorblindness as a kid. My parents were doing the best they could with what

Email Onboarding Tear Down: Freckle App

Tuesday, June 2, 2020

It's rare that I'm speechless. I mean, I'm an introvert so I like my quiet but I almost always have an opinion or thought to add to any conversation. In early 2018, however, I couldn't

the "someday maybe" list

Wednesday, May 27, 2020

We all have one. It's that list of things you'll do one day for your business. Everyone's list looks a little different. Yours might include: hiring a bookkeeper instead of doing your books

what a productive day looks like

Monday, May 25, 2020

Over the last year or so, I've come up with a few key factors that make for a productive day. Before we go on I need you to know that I'm not going to tell you to wake up early. In fact, this

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