Use Twitter threads to grow your audience.

Twitter threads pack more of a punch than your average tweet. Get around the stifling 280 character limit by posting threads so that you can increase engagement and impressions.

Twitter threads get an average of 63% more impressions than tweets with links, and an average of 54% more engagement (though they don't get as many link clicks). They're great for complex ideas, stories, tutorials, rants, live-tweets, and so on. And they're a powerful way to build an audience. One user, @hey_ciara, got over 13,000 new followers, 47,000 retweets, and even increased her blog views by 10x with one tweet thread. That's obviously an outlier, but she's not alone. Pete Ramsey of Built for Mars got 317 retweets and 452 likes when he put out a thread. And that's a lot, considering that he only had 300 followers at the time. He emphasizes the importance of being concise, compressing real value into the thread, and saving self-promotion for the end.