Sifted - The real reason startups fail 😬

Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here.

 Entrepreneurship 

 

Your European tech pioneers


Who in Europe's startup ecosystem is at the forefront of the seismic change we're witnessing across sectors โ€”and society? 

We asked you, our readers, and you replied.

Here are the 80 people Sifted's readers and team think could have a huge impact on how we work, eat, shop, learn and live in the coming years. Did you make the list?

๐Ÿ† Startups: apply for the Digital Top 50 Awards ๐Ÿ†

 

The DT50 Awards is bursting with rewards for Europe's startups and founders. 
 
Winners receive top support and mentoring from industry leaders like McKinsey, Freshfields, Google, 468Capital and HeringSchuppener.
 
Learn more here. [Sponsored post]

 Sales 

 

Go to market โ€” or die


Think most startups fail because they can't get hold of the funding they need?

Wrong!

It's because most don't have a clue about which customers to target (or not to).

Early-stage investor Lyubov Guk shares how to avoid some common getting-to-market pitfalls. 

 Healthtech 

 

$60m for doctor-friendly fitbits


If your buddies can track how you're progressing with your fitness regime via Strava, why can't your doctor do something similar?

Well, increasingly, they can. French healthtech startup Withings has just raised $60m to adapt its consumer fitness devices to make them suitable for clinicians to prescribe and regulators to approve. 

Marie Mawad finds out what's on the company's roadmap.

 Data 

 

How to actually be 'data-driven'

 

Every organisation wants to be โ€˜data-drivenโ€™ these days โ€” but not all are using data as cleverly as they could be.

Smart use of data can help companies nail funding rounds, make better product decisions and โ€” an especially important one at times like these โ€” keep a very close eye on cashflow.

So how can your startup use data more cleverly? We gather some tips from experts here.

๐Ÿ’ก Want to write an opinion piece for Sifted? ๐Ÿ’ก

 

We love sharing your perspectives and smart takes on our site โ€” from how business jargon is bullshit to why Estonia is leading the way with its digital nomad visa, many of our most popular reads come from our readers.

If you have something to share (the more funny/controversial/personal/unusual the better!) please read this guide first and then get in touch with Amy (amy@sifted.eu). 

News that matters


๐Ÿ  Digital bank Bunq moves into mortgages. That puts the Dutch neobank ahead of rivals like N26 and Monzo (neither of which offer mortgages). CEO Ali Niknam tells Sifted it could be a nice source of revenue from day one. So why isn't everyone doing it?

๐Ÿฆ Thought Machine, the London-based core banking tech firm, has extended its Series B to $125m. Eurazeo Growth and British Patient Capital join existing investors Draper Esprit, Lloyds Banking Group, Backed and Playfair Capital, among others. 

๐Ÿ‘‹ Revolut has lost one of its top dogs. Richard Davies, the banking 'grownup' who was brought in last year to help the digital bank sort out its compliance and workplace culture, is leaving to join business lender Allica Bank. 

๐Ÿ›ซ Travel that is taking off. Berlin-based air freight booking marketplace Cargo.one has raised $18.6m in a Series A led by Index. People might not be as interested in travelling by planes as they used to be โ€” but cargo bookings are on the up. 

๐Ÿ‘ฎ Fighting financial crime. ComplyAdvantage, the London-based fintech, has raised $50m to help cut down on dodgy digital financial dealings. Investors include the Ontario Teachers' Pension Plan Board, Index and Balderton. 

๐Ÿ‘พ Taking a leaf out of NATO's book. RangeForce, a cyber security training platform which uses virtual reality to simulate attacks in real-time, has raised $16m. Cisco is one of the Estonian startup's backers.

๐Ÿ‘€ Watching while you shop. Advertima, a Swiss startup which uses AI to track customers as they wander around supermarkets and clothes boutiques, has raised $17m. In a tricky time for brick-and-mortar retail, Advertima thinks it can help give a boost to its clients โ€” which include Porsche and Red Bull โ€” through smart inventory management and personalised in-store adverts and signage.

๐Ÿฉ Better sex for the people! Blueheart, a sex therapy app, has raised ยฃ1m in seed funding to help "improve the sex lives of 100m people." The therapy is designed for people who either do not want to, or cannot afford to, talk to a real person โ€” and is currently focusing on women experiencing low libido.


๐Ÿฆ— Bye bye bed bugs. Spotta, a Cambridge-based startup, has raised $1.2m for its smart pest control system. Its technology can monitor bed bugs and farm pests. They're small creatures, but it's a big ($400bn) market โ€” and infestations are on the rise. 

If you're a fan of our 'News that matters' and 'Sifted Suggests' sections, check out our newsfeed here, where we collect all of these gems โ€” and more.

Global Account Director, Proagrica, Paris
Product Design Lead, Tessian, London
Marketing Manager, viafintech, Berlin
Software Engineer, Snyk, London

Check out our jobs board if you are looking for a new role at a startup.

Sifted Suggests 

 

๐Ÿคจ What the heck do VC job titles really mean? Suranga Chandratillake from Balderton explains.

๐Ÿ™€ How London's Silicon Roundabout dream turned into a nightmare. An interesting read from Wired.


๐Ÿ˜‡ Meet angel investor Deepali Nangia. The latest in a series of interviews with angel investors about what they do, how they do it and what they think of the investment landscape.

Sifted resources

Amy Lewin
Deputy Editor


Get in touch with her at amy@sifted.eu.
She loves a bit of reader feedback.
Follow the whole Sifted team for news and views: 
@MStothard@amyrlewin@maijapalmer@i_woodford, @Marie_a_Paris@KitGillet@timmpsmith, @connorbilboe@MimiBilling@kittygknowles@johnthornhillft
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Cedric Oooooo-yeah 😮

Friday, July 24, 2020

Dreamy electric bikes | Top Polish VCs | Sharmadean Reid Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here. Government France's startup champion

Dark clouds for European VC 🌩️

Wednesday, July 22, 2020

Secret columnist | Robinhood no more | Books for the summer Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here. Startup Life Being the only black person in

French youngsters detest banks 🙅‍♀️

Monday, July 20, 2020

Student founders | CO2 ghostbusters | Startup events worth attending Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here. Fintech Fintech's billion-euro

1bn forgotten customers 😠

Monday, July 13, 2020

Open finance: hot or not? | Poland's time to shine | Europe's tech pioneers? Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here. Coronavirus No more

A right FCA-ing fiasco 💥

Friday, July 10, 2020

Glovo up for grabs | Tree-mendous Escosia | €500k 'away month' Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here. Startup Life A new trend: the

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