Reader, use customer service as a weapon to beat your competition 🙋

• Niche it: Instead of targeting the entire market, have a narrower focus. This allows you to give a more tailored solution albeit to a smaller audience.
• Cost: Sure, large companies can probably take losses more easily. But they have way higher overheads than you. So price them out of the equation.

However, there is more to it than that. That brings us to the subject of my mail to you.

Use amazing customer service to crush your competitors

Today, I want to talk about one other method. One which is very poorly discussed. A route which, I believe, to be much superior to the above two solutions. Amazing customer service. Catch that in my article here: Article link and if you like it give me a fist pump on Twitter.

This is not just a strategy but a spirit. I usually quote experiences from Flexiple to illustrate my point. This time though, I will talk about Unicorn and its founder, Alexander. He truly embodies this spirit.

Don't worry, I don't get paid for this endorsement :). But, that's exactly my point - his customer service is so awesome that I actually felt I should write about it.

There is something for all of us to learn from it. So, I plan to share how Alexander made me a fanboy of Unicorn! Maybe, you can pick a few things to make your startup even more loveable. More about it here: https://2.flexiple.com/newsletter/use-customer-service-as-a-weapon-to-beat-your-big-competitors.

Thanks,
Karthik

P.S. Please consider forwarding this to a friend! It would mean a lot to me. Were you forwarded this email? You can subscribe to the newsletter by clicking here.