Reader, Grow your startup by building a newsletter audience 📈

You know my love for newsletters. In fact, I have already written an article about how one should go about writing it too.

I received many replies to it and then again in the past few weeks. The recurring question has been - how do we build a newsletter audience? Fair question - after working hard on writing a quality newsletter, you do want it to be read by as many people as possible.

So today, I thought of sharing how we gained 5k subscribers for Remote Tools and 1.5k subscribers for Entrepreneur's Musings.

Power your newsletter growth
To read the story of my newsletter growth in detail and with screenshots, hop over to my article here: Article Link. If you find it useful, your support on Twitter would mean a lot to me: Twitter link!

A) Channels

1) Product Hunt (PH): No surprises here. For products that offer free signups and subscription, PH is a great place. There are some smart ways to make the most of the launch though. To keep this mail short, I will explain that in the article. Our major growth came from this channel.

2) Twitter: Always cross-post your article content on Twitter. Of course, don't just copy-paste it - adapt it to the platform. A couple of our tweets did extremely well and added a few hundred subscribers themselves.

3) HackerNews (HN): Not a big fan of this channel. People are pretty unnecessarily abrasive. But when it clicks on HN, this beats any other channel hands down. We got only average traffic through HN.

4) SEO: This worked more for Remote Tools than Entrepreneur's Musings. SEO drives a lot of traffic to our website. We do our part in having pages designed for subscriber conversions - more about this part in a bit.

5) Build loops in sign-ups: Of course, if you have a product, people will sign up for an account. Through such users, we drove more subscribers to our newsletter. For example, our upvotes feature on Remote Tools incentivises users to ask their network to join our platform to support them.

Thanks,
Karthik

P.S. Please consider forwarding this to a friend! It would mean a lot to me. Were you forwarded this email? You can subscribe to the newsletter by clicking here.