Strategies for unlocking organic growth — no paid budgets required

Hi there, 

As the reviews for Built to Last, the first ever podcast conference for social media and brand marketers, start to roll in, we can’t help but feel extremely grateful for the 6,000+ attendees that have signed up and supported us thus far. Below are some of the reviews we’ve received:

There’s still time to grab your free ticket and listen to these episodes. You’ll learn from some of the best brand builders and marketers in the world on creating thumb-stopping content, increasing lifetime value, unlocking organic growth, and much more. 

Now… let’s get back to our regular round-up of social media and marketing news, trends, and tips. This past week, Instagram rolls out “suggested posts” at the end of your feed, TikTok still has an uncertain future in the US, and Twitter launches a new Transparency Center. 

Let’s get started! 👇

• Snapchat adds lenses inspired by TikTok’s dance trends
• Pinterest appoints former Harpo Studios executive Andrea Wishom to Board of Directors
• Facebook launches a new 'Educator Hub’ to support students, teachers, and parents navigating the new school year
• Cool Campaigns: Pepsi, the official soda for the NFL, tweaks its strategy to better account for football fans at home
• TikTok launches a new information hub and Twitter account to ‘correct the record’
• New Google ‘Search Console Insights’ made for site owners and content creators
• Instagram replaces nametag codes with QR codes to help users to quickly connect
• Twitter launches a new Transparency Center to better highlight actions taken

Instagram rolls out Suggested Posts at the end of your feed to all users

You thought you were done scrolling, right? Not anymore! Instagram has rolled out a new feature that expands its feed by adding “Suggested Posts.” These posts are collected from social accounts that you don’t follow, thus allowing you to continue to intake related content once you’ve finished scrolling through all the content of the people you do follow. 

As explained by Instagram: 

“Our goal is to make it clear when you’re all caught up so you can decide how you want to best use your time. We see people continuing to seek out more posts they’re interested in after catching up with their feeds, so we wanted to learn from that and make it easier to go a little deeper for those who choose to do so.”

Just what would an enterprise company like Microsoft or Oracle do with TikTok?

There’s a new TikTok buyer in town: Oracle. In addition to Microsoft, Oracle has also supposedly been in talks with ByteDance about acquiring TikTok’s US operations. Buy why? According to TechCrunch, buying the TikTok service, would attract a large user base to their systems to boost cloud infrastructure usage and market share.

Holger Mueller, an analyst at Constellation Research, says:

“If Microsoft gets TikTok it could boost their usage by between 2% and 5%, while for Oracle it could be as much 10%.”

Strategies for unlocking organic growth

During Built to Last, Benjamin Witte, Founder of Recess, and Nik Sharma, one of AdWeek’s Young & Influential, discuss how to create a content strategy that will make you stand out in social feeds and build affinity with your target customers.

Learn proven social media content strategies that will unlock your organic growth on our podcast conference, Built to Last.

Audiogram: Turn audio into engaging social video

Audiogram lets you turn your podcast audio into an engaging social video that you can share on Instagram, Facebook, Twitter, or any other social channel. This tool comes with tons of great features, like automatically transcribed captions and professionally designed templates. 

Here’s an example of an audio clip from our podcast, The Science of Social Media, transformed into a beautiful Instagram post thanks to Audiogram. 

Shareholder Update: Q2 2020 and July

It's been quite the year and it's hard to believe that the first half of 2020 is already behind us. Let's take a look at the financial result highlights for Q2 and how we've been supporting our customers, communities and team.

When the impact of COVID-19 started to grow, we at Buffer, like many others, needed to move as quickly as possible, gather a lot of information, and make big decisions that would ultimately impact our team, our customers, and our business. Here's more about how we used task forces to respond to COVID-19 within our team, and how we plan to continue to use them as necessary.

Wooho, you made it to the end! 

You can now fully enjoy the weekend knowing that you’re all up to date on #allthingssocial. If you have the time, you should seriously consider joining our podcast conference, Built to Last. I’ve personally found many of these episodes to be eye-opening and I’m already thinking of ways I can apply what I’ve learned from Built to Last to Buffer’s social media channels. 

Catch ya next week!

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