Software Ideas Newsletter

ISSUE #11 Preview

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Opportunity: Gong.io

"I love that Gong automatically records, transcribes and coaches each call. It is super intuitive and is great for self-review, peer review, and coaching. I love that it's super easy to share segments of calls for review, collaboration, and feedback. The mobile app is super user friendly and makes it easy to record in person meetings as well."
- Ioana G. ^[1]

Gong.io is an AI tool that records, transcribes, and coaches sales teams to help drive deals, and helps sales managers understand what's working during calls and what isn't.

Gong has seen insanely rapid growth, and has raised one-third of $1bn in only four years. What's been the reason for this huge success, especially in an area that's been around for years?

Background [2], [3]:
Estimated revenue: $30M
Number of employees: 350
Funding raised: $333M
Founded: Jun 21, 2016

Price [4]: Custom quote only

Opportunity Size:
Level 2 - Indie Hacker
This is an opportunity that is of moderate ambition, relying on a minimum market size to drive out bigger competition.

Gong is marketed towards VPs of Sales, in order to leverage sales insights at scale. In other words, if you are a VP of Sales and you want to learn what your best people are doing, so you can share it around the organization, Gong is for you.

In this week's issue, we'll identify how we can leverage the market demand that Gong has proven for these insights, and show exactly how you can bring these benefits downmarket to smaller companies that Gong doesn't care to target.

We'll dive deep into how Gong has positioned itself to nail its pain point, and how we can modify it to work down-market.

If you want to unlock this week's issue: you can sign up here!

We'll also discuss:

How a bootstrapper could enter the product management market by focusing on a unique selling-point that no one else has tackled yet.
How Confluence has opened opportunities for bootstrappers in the internal wiki market, and what positioning you can take to succeed.

Hope to see you in the premium newsletter!

Thanks for reading!

Talk to you next week!
Kevin Conti

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how AI is changing the sales insights market.. and how you can play too

Software Ideas Newsletter

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Opportunity: Gong.io

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