The Interested This Week - FTI #220: Definitions matter.

If you don't define yourself, you allow others to define you.

If you don't define who your work is for, you wind up working for whoever wants it.

If you don't define what you want, you'll never get it.

Definitions matter.

Don't outsource them.

Now, on to this week's ideas...

* * *

1. The Newsletter Tips Collection

"A collection of links to newsletter tips you’ll find helpful as you launch, grow, and monetize your newsletter."

I finally did it.

My new newsletter tips collection page features a compilation of links to all the advice I've shared about how to create and grow a newsletter, including articles I've written, podcasts I've been interviewed on, and even articles from other newsletter experts I've previously shared.

It's a one-stop shop for everything you want to know about how to write a newsletter, get more subscribers, and turn it into a revenue generator.

* * *

2. How To Do Your Best Work

"To do your best work, you have to choose what you are going to be crap at."

It's one thing to get stuff done, but it's another to do it well.

Do Lectures breaks down how to do your best work including to define your purpose, find small ways to improve, and replace distractions with focus.

Btw, I found this link in Kyle Westaway's newsletter.

* * *

3. You Need A Business Model To Make It As An Artist

"Mastering your art form is how you become a great artist. It is not how you become a professional."

This should be required reading for every creator.

Jessica Abel explains why you need a business model to make it as an artist and offers a number of suggestions to help you figure out yours including ways to think through what you sell, who you sell it to, and how you sell it.

Btw, I found this link in the Unslush newsletter.

* * *

4. Five Things You Can Do To Instantly Improve Your Copywriting

"Have fun and write like your mood."

Copywriting can be hard to master, but it's actually easy to improve.

In this 16-minute video, Noah Kagan and Neville Medhora share five things you can do to instantly improve your copywriting including to use multimedia in addition to text, eliminate the unnecessary, and show instead of tell.

* * *

5. Curators Are The New Creators

"The real scarcity isn't content anymore. It's attention."

There are more creations being put into the world than ever before and that flood of content has created an increasing demand for people who can surface the best of it.

Gaby Goldberg suggests curators are the new creators and explores the market for credible curators, the psychology behind the need for curation, and how to make curation profitable.

Btw, I found this link on Hiten Shah's Twitter account.

* * *

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* * *

My Final Words Of The Week

Rather than leave you with some of my own words this week, I thought I'd leave you with some of the words I've consumed lately.

Here are the last three books I've read that you may find helpful:

Traction by Gino Wickman

Lingo by Jeffrey Shaw

The Courage To Be Disliked by Ichiro Kishimi and Fumitake Koga

Have a great week.

Josh

PS — If you dig this newsletter, I’d love for you to share it with others who might enjoy it.

They can subscribe here.

Thanks!

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