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Founder Weekly

Welcome to issue 453 of Founder Weekly. Let's get straight to the links this week.

General

Discovery Assist by First Round Capital
If you are a pre or early product founder, Discovery Assist is a great opportunity to move forward with your Customer Discovery. First Round, through their deep network of startup builders and Fortune 1000 operators, will help you skip months of asking for favors, opt-ins, failed intros and “sorry for the delay” replies.

Automating (Remote) Work
How Zapier’s Distributed Workforce Thrives.

The 10x Advantage of Starting a Company Right Now
In a downturn, all the advantages that startups inherently have are magnified 10x and many of the advantages of incumbents have become liabilities.

The Uncertain Future of Corporate HQs
Do companies and cities still need each other?

Unpacking The Data Hype
5 Trends In Data & What Software Buyers Are Looking For In New Tools.

The Rise of the Creator Economy
In this post, Julia Maltby describes her insights on the trend towards “many to many” engagement and innovation in monetization options for the rising creator economy.

Heroes & Myths in Entrepreneurship — with Guy Raz
For better or for worse, we tell the stories of entrepreneurs as one of the mythical hero's journey: that's there's a call, a test, a destination. But are we indulging in hero worship or failure p**n? Where does and doesn't optimism come in for building? Storytelling IS business -- whether it's a company or a community or a product or a movement -- and is not just about the stories we tell others but the ones we tell ourselves.

Marketing, Sales and PR

Pricing low-touch SaaS
How to approach pricing and packaging a new SaaS app, by example.

How Zapier Does Demand Generation With 500k/Mo Blog Traffic
In this article, we show you how a B2B and SaaS business use their content for demand generation. They get 500k visitors/mo and they're crushing demand gen.

SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups
If you're a SaaS company looking to drive signups from content marketing, here's why you should focus on bottom of the funnel first.

The Anatomy of a $1 Million B2B Case Study
Learn how we built a case study that helped us generate more than $1.5MM in sales opportunities within our first year. And, how you can do it, too.

Money and Finance

The Mike Speiser Incubation Playbook
What makes Mike Speiser intriguing is how distinct his approach is from other VCs. The tantalizing clues suggest that he has figured something out that nobody else has: the formula for creating successful companies from scratch.

A potential employee’s guide to Silicon Valley startup equity
How to slip the golden handcuffs.

Recurring Revenue: The Rise of an Asset Class
While the market has clearly developed a favorable outlook towards the equity of SaaS companies with recurring revenue models, and those businesses that are repositioning themselves with a greater mix shift of recurring revenue, what if you were able to isolate the subscriptions themselves for the creation of a new asset class?

Startups of the Week

ZenSports
ZenSports is a peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world, without the need for a centralized bookmaker.

HacWare
Hacware identifies the employees that are most likely to be hacked based on their habits. Then, Hacware will train those vulnerable employees to combat business email compromised (BEC) attacks and phishing scams.

EasySend
Turn paperwork into a digital experience. Gather data, optimize and drive revenue growth with compliant eForms that look great on any device.

Tips, Tools and Services

A Step-By-Step Guide to Name Your Product
In this massive guide, you'll learn how to construct a brand name that simply "feels right" for your product or business.

Remote Boundary Management Styles
Four methods for creating your optimal work-life balance.

The Entrepreneur’s Fundamental Superpower: The Conditional Close
An end-to-end guide on the undeniable power of the Conditional Close, with strategy, rationale, and examples to give your startup momentum.

How we run our board meetings to benefit the board and Brex
When it comes to structuring and preparing for board of directors meetings, Brex compiles some of the lessons they’ve learned over the years.

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Founder Weekly - Founder Weekly - Issue 453

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