Get on podcasts (and grow your audience) by pitching with personalized videos.

Being a guest on a podcast can work wonders for your business, but podcasters get pitched all the time. Cut through the noise and let them see what kind of guest you'll be by sending a short, personalized video.

Appearing on a podcast is a great way to grow your brand awareness, promote your products, and get some fresh backlinks. Start by getting some smaller podcasts under your belt, then work your way up from there. Warm up your leads by interacting with their content before reaching out. When you ask to be a guest, let them know why you're right for their audience. And do it with an audio or video clip, as that will allow them to judge your audio quality (you'll want a decent mic first), hear your voice, and get a feel for what kind of guest you'll be. Plus, this personal approach sets your message apart from all the rest. Tools like Loom and Bonjoro can help with the video side of things. And if all else fails, take a look at services like MatchMaker and Podcast Guests.