Special Edition: Small Business Week Q&A | Entrepreneurs and Small Business Writers To Follow

Plus: Exclusive: Ruth Porat On Leading Through Crisis And Google’s Latest Moonshot To Rebuild The U.S. Economy—One Small Business At A Time

Small businesses employ more than half of working-age Americans and create nearly two thirds of new jobs in the U.S. each year, according to the Small Business Administration. They’re also among the communities that have been hardest hit by the pandemic. So in honor of National Small Business Week, we've put together a SMB-focused newsletter to answer some of the questions that may be on your mind during these business-as-unusual times.

From guidance on how to safely reopen your business to tips on how to secure a loan, below you’ll find recommendations and resources for how to make big decisions in the face of ever-changing market headwinds and the pandemic. 

Thanks for reading. You can also follow me on Twitter and on LinkedIn.

Q&A

How can I safely reopen my restaurant for indoor dining? 

Most restaurants have been operating at a reduced capacity and outdoors. As cities across the country lift restrictions on indoor dining, restaurant owners can put steps in place to ensure the safety of their workers and patrons. From establishing different sets of shifts for employees to limit exposure to Covid-19 to offering disposable menus and contactless ordering via mobile app, text or phone call, here’s what you need to know before opening the doors to your dining room.

How can I apply for a business loan? 

In the wake of Covid-19, lending conditions have been especially tight. Now more than ever, it’s important to know what banks look for, such revenue growth over time and assets that can be used as collateral against the loan. This is your guide to getting your balance sheet in order and securing a loan.

How can I capitalize on trends that have emerged as a result of the pandemic?

The pandemic has resulted in an unprecedented shift in consumer behavior. While not all trends are created equal, some will become a part of our “new normal.” Trends such as virtual experiences, self-improvement and mental wellness are poised to endure and can create new business opportunities in our digital-first economy. Here’s how you can leverage them to grow your business.

How can I make time for self-care while keeping my business afloat?

Business-owner burnout is real. When you love what you do, it’s all too easy to allow it to take over your life. And during times as stressful as these, it may seem as though your business requires your full attention at every waking moment. But if you don’t prioritize your health, you’ll put your entire enterprise at risk. Read on for self-care secrets, courtesy of seven top business leaders.

Reading List

The Next 1000