Maropost - Email Lists: to buy or NOT to buy?

Hi there,

I’ve been in marketing for 10 years now, and I still see a lot of noise around a very controversial topic: email lists.

To buy or not to buy? That is the question!

At Maropost we had the same conversation with a lot of our prospects and customers.

They have an urgent need to generated leads. They know this can take time. But they don’t have time!

So, even if they don’t believe in it, they end up buying email lists.

OUCH!

This is usually a big mistake.

Why? Well, in order to explain this once and for all, I put together this article about 6 reasons to buy email lists. But I have to warn you: you won’t like any of them!

In fact, you should buy email lists only if:

1. You want to harm your reputation and deliverability
2. You like to come across as a spammer
3. You don’t mind lower-than-average quality
4. A low conversion rate is totally fine
5. You don’t want to partner with any reputable email marketing service
6. The possibility of facing legal consequences does not bother you

At Maropost, we take deliverability and reputation very seriously.

This is why we always advise our customers against buying email lists!