Maropost - 💭 What are Transactional Emails?

Hey there, 

Studies reveal that email is the most effective and pocket-friendly means of connecting to customers and potential customers. 

And – even more important! - that transactional emails are a rather special class of emails because most of the time your prospects/customers are already waiting for them. 

But what are transactional emails? And why are they so important for your revenues? 

In our latest blog post, we try to answer these questions and give you a complete overview about transactional emails. 
 

• What are transactional emails? 
• How do transactional emails work? 
• What are the types of transactional emails? 
• Confirmation emails 
• Password reset emails 
• Order confirmation emails 
• Feedback request emails 
• What is the purpose of transactional emails? 
• To improve customer trust 
• To stimulate customer engagement 
• To increase sales 
• Brand promotion 
• Re-activating inactive customers 
• Recovering abandoned carts 
• How are transactional emails used? 
• Order confirmation 
• Payment receipts 
• To respond to explicit requests 
• To deliver account-related accounts 
• To deliver invites and referrals 
• What is the current state of transactional emails?