1. Home
  2. Discover
  3. Business
  4. Marketing Examples

Marketing Examples - Marketing Examples #054

Hey. Happy Monday morning! Today's newsletter is about the one, the only, Jürgen Klopp. As well as a few 
Marketing Examples Logo
#054 - What we can learn from Jürgen Klopp
(Branding • 2 mins • Read on website)
Hey. Happy Monday morning!
Today's newsletter is about the one, the only, Jürgen Klopp. As well as a few good old fashioned quick tips. Hope you enjoy it :)
* * *
Last week I saw this letter Liverpool manager, Jürgen Klopp, wrote to a young schoolboy dealing with anxiety.
It's remarkably thoughtful. But it didn't surprise me. Klopp's been making people smile ever since he became a manager.
Michelin Guide content marketing
Back in 2014 he was managing Borussia Dortmund, one of the best teams in Germany. They were having a spectacularly awful season, sitting at the bottom of the Bundesliga.
As a thank you to the fans, for sticking with the team, Klopp ordered players to serve behind the bar and pull pints at the Christmas Party.
Michelin Guide content marketing
In England it's no different. He's the only Premier League manager who does interviews with fan-run YouTube channels.
Pre-lockdown he'd drop in on fan events and enjoy a beer with supporters. During lockdown he did Zoom calls with fans who were self-isolating.
After winning the league he wrote an open letter in the Liverpool Echo paying respect to the fans.
To mark the end of his first season he challenged lifelong supporters to an impromptu bowls game. I could go on...
Michelin Guide content marketing
I'm telling you about Klopp to make a simple point.
If you find even the smallest way to make people smile, they'll remember you more for that smile than for any fancy business-model stuff.
A brand isn't a logo or a website. It's the sum of all the little things.
When Klopp left Dortmund in 2015 they'd just had their worst season in seven years. Most teams' fans would be booing. The whole stadium was in tears.
Andrew Schulz comedy roasts
PS: That smile line is from an enjoyable Derek Sivers blog.
Monday morning tip
People will do anything for those who:
• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies
— Blair Warren
don't try
Monday afternoon tip
Write the title only you can.
don't try
Thanks for reading. See you next time — Harry
Sponsored by Ahrefs
Ahrefs have kindly sponsored me. I've used them for a while to help grow my search traffic. It makes SEO dead simple.
If you enjoy the newsletter it'd be amazing if you could forwarded it to a pal. Each one takes a week to make. Sharing really does help :)
New round here? Welcome aboard. More case studies here. Or, you can subscribe here :)


You are receiving this email because you signed up for the Marketing Examples mailing list.
Marketing Examples | Unsubscribe | Wimbledon, London, SW19 5AE

Older messages

Marketing Examples #053

Wednesday, October 7, 2020

Hey. Sorry for the hold up. For some reason this article took me a while to get right. So Marketing Examples Logo #053 - “Michelin Guide” Marketing (Content • 3 mins • Read on website) Hey. Sorry for

Marketing Examples #052

Tuesday, September 15, 2020

Hey everyone. Hope you're well. Last week my friends kept sharing this Instagram giveaway from Molly-Mae. Now, I'd never heard of her. Marketing Examples Logo #052 - £8k Instagram Giveaway → 1M

Marketing Examples #051

Tuesday, September 8, 2020

Hey everyone. Today I've got a story about a New York comedian. Except, it's really a blueprint for Marketing Examples Logo #051 - The marketing genius of Andrew Schulz (Audience building • 3

Marketing Examples #050

Wednesday, August 26, 2020

Hey everyone. Marketing Examples Logo #050 - A crash course in getting press and building links (Press • 3 mins • Read on website) Hey everyone. I'm honestly pretty surprised. We made it to 50

Marketing Examples #049

Thursday, August 13, 2020

My guide to conversational copywriting. I love conversational copy. But I've never found it easy to write. Marketing Examples Logo #049 - My guide to conversational copy (Copywriting • 3 mins •

You Might Also Like

How This "1 PAGE" Website Makes $21,000/Month!

Wednesday, January 15, 2025

I just uncovered a website that is just a single page, and get this...it's making over $21000/month! In my video today, I'm going to reveal this website, how its getting traffic, and how its

$1,654 in DAILY sales 😮 (Beta-Tester results + NEW system)

Wednesday, January 15, 2025

This needs to be seen to be believed View in browser ClickBank Hey there, This coming Sunday, I highly recommend attending this private event because you'll be shown something brand new. Here's

Founder Weekly - Issue 669

Wednesday, January 15, 2025

January 15, 2025 | Read Online Founder Weekly (Issue 669 January 15 2025) In partnership with Where tier-one VCs get their news 📰 Get smarter about venture capital. 5x / week <5 minutes / day 15000

Building AI Agents the Easy way

Wednesday, January 15, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Bagel Day, Reader! Do you like yours sweet, savory, or plain? In

Are you a Chaos Coordinator? It's one of the top gifts on Amazon

Wednesday, January 15, 2025

Trending Products on Amazon This Week For the week of Monday, January 13 to Sunday, January 19 Welcome to this week's edition of the hottest trending keywords and products on Amazon over the last

The Market Is Pushing Asset Prices After Inflation Report — But Should It Be?

Wednesday, January 15, 2025

Listen now (2 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

When Video Matters And When It Shouldn't

Wednesday, January 15, 2025

Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's

😎Wake up, babe. State of Marketing just dropped.

Wednesday, January 15, 2025

Data and insights from 1.4k marketers globally View in browser hey-Jul-17-2024-03-58-50-7396-PM The webcomic XKCD once estimated that, on average, there are 10000 people hearing about something “

VC climate-tech funding falls for 3rd year

Wednesday, January 15, 2025

PE's comeback hits a speed bump; meet Europe's new crypto unicorn; Macquarie inks $5B data center partnership Read online | Don't want to receive these emails? Manage your subscription. Log

🦅 We're rescheduling Jesse Pujji's masterclass

Wednesday, January 15, 2025

It will be in March ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏