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Marketing Examples - Marketing Examples #054

Hey. Happy Monday morning! Today's newsletter is about the one, the only, Jürgen Klopp. As well as a few 
Marketing Examples Logo
#054 - What we can learn from Jürgen Klopp
(Branding • 2 mins • Read on website)
Hey. Happy Monday morning!
Today's newsletter is about the one, the only, Jürgen Klopp. As well as a few good old fashioned quick tips. Hope you enjoy it :)
* * *
Last week I saw this letter Liverpool manager, Jürgen Klopp, wrote to a young schoolboy dealing with anxiety.
It's remarkably thoughtful. But it didn't surprise me. Klopp's been making people smile ever since he became a manager.
Michelin Guide content marketing
Back in 2014 he was managing Borussia Dortmund, one of the best teams in Germany. They were having a spectacularly awful season, sitting at the bottom of the Bundesliga.
As a thank you to the fans, for sticking with the team, Klopp ordered players to serve behind the bar and pull pints at the Christmas Party.
Michelin Guide content marketing
In England it's no different. He's the only Premier League manager who does interviews with fan-run YouTube channels.
Pre-lockdown he'd drop in on fan events and enjoy a beer with supporters. During lockdown he did Zoom calls with fans who were self-isolating.
After winning the league he wrote an open letter in the Liverpool Echo paying respect to the fans.
To mark the end of his first season he challenged lifelong supporters to an impromptu bowls game. I could go on...
Michelin Guide content marketing
I'm telling you about Klopp to make a simple point.
If you find even the smallest way to make people smile, they'll remember you more for that smile than for any fancy business-model stuff.
A brand isn't a logo or a website. It's the sum of all the little things.
When Klopp left Dortmund in 2015 they'd just had their worst season in seven years. Most teams' fans would be booing. The whole stadium was in tears.
Andrew Schulz comedy roasts
PS: That smile line is from an enjoyable Derek Sivers blog.
Monday morning tip
People will do anything for those who:
• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies
— Blair Warren
don't try
Monday afternoon tip
Write the title only you can.
don't try
Thanks for reading. See you next time — Harry
Sponsored by Ahrefs
Ahrefs have kindly sponsored me. I've used them for a while to help grow my search traffic. It makes SEO dead simple.
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