Marketing Examples - Marketing Examples #049

My guide to conversational copywriting. I love conversational copy. But I’ve never found it easy to write. 
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#049 - My guide to conversational copy
(Copywriting • 3 mins • Read on website)
Hey everyone.
Conversational copy is writing how you talk. It's powerful. And I love it. But, I've never found it easy to write.
So I spent the last week trying to really get the hang of it. And I've come up with this guide. Hope you find it useful.
1/ Don't write AT the reader
Involve the reader in your copy.
reader time
2/ Use your customers' words
It's the easiest way to get the tone right.
lol at gmail
3/ Load up on personal pronouns
People pay attention when you talk directly to them.
personal pronoun
4/ Don't worry about grammar
If you break the rules you'll sound human.
a human
5/ Start sentences with conjunctions
It flows better.
conjunctions
6/ Don't persuade
Let the reader be persuaded.
persuade
7/ Use contractions
Only academics say “you are”.
academics
8/ Don't imitate
You're alive in inverse proportion to the density of cliches in your writing — Nassim Taleb
nassim taleb
9/ Ditch the thesaurus
You're not impressing anyone.
impressing peopl
10/ Empathise
Understanding your customer is more important than impressing them.
empathy
11/ Respect the competition
It reflects self-confidence.
self-confidence
12/ Don't try too hard
Customers can see through fake shit.
don't try
13/ Tell stories
They're more memorable than facts and figures.
innocent
14/ Read it aloud at the kitchen table
If your partner cringes, re-write it.
kitchen
That's all folks!
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Thanks for reading — Harry
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Marketing Examples #048

Monday, August 3, 2020

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