Marketing Examples - Marketing Examples #049

My guide to conversational copywriting. I love conversational copy. But I’ve never found it easy to write. 
Marketing Examples Logo
#049 - My guide to conversational copy
(Copywriting • 3 mins • Read on website)
Hey everyone.
Conversational copy is writing how you talk. It's powerful. And I love it. But, I've never found it easy to write.
So I spent the last week trying to really get the hang of it. And I've come up with this guide. Hope you find it useful.
1/ Don't write AT the reader
Involve the reader in your copy.
reader time
2/ Use your customers' words
It's the easiest way to get the tone right.
lol at gmail
3/ Load up on personal pronouns
People pay attention when you talk directly to them.
personal pronoun
4/ Don't worry about grammar
If you break the rules you'll sound human.
a human
5/ Start sentences with conjunctions
It flows better.
conjunctions
6/ Don't persuade
Let the reader be persuaded.
persuade
7/ Use contractions
Only academics say “you are”.
academics
8/ Don't imitate
You're alive in inverse proportion to the density of cliches in your writing — Nassim Taleb
nassim taleb
9/ Ditch the thesaurus
You're not impressing anyone.
impressing peopl
10/ Empathise
Understanding your customer is more important than impressing them.
empathy
11/ Respect the competition
It reflects self-confidence.
self-confidence
12/ Don't try too hard
Customers can see through fake shit.
don't try
13/ Tell stories
They're more memorable than facts and figures.
innocent
14/ Read it aloud at the kitchen table
If your partner cringes, re-write it.
kitchen
That's all folks!
Sponsored by
EmailOctopus. I use them to send this very newsletter. Cheap, reliable, and great customer support. Check them out!
Thanks for reading — Harry
Know any pals who'd enjoy this? Please do forward this email. Or drop the article in Slack. Makes SUCH a big difference :)
New round here? Welcome aboard. Old articles here. Or, you can join the newsletter here :)

You are receiving this email because you signed up for the Marketing Examples mailing list.
Marketing Examples | Unsubscribe | Wimbledon, London, SW19 5AE

Older messages

Marketing Examples #048

Monday, August 3, 2020

Morning everyone. Last week I got an email from a subscriber, Max Marketing Examples Logo #048 - Unsplash Magic + 3 Quick Tips (SEO • 1 min • Read on website) Morning everyone. Last week I got an email

Marketing Examples #047

Friday, July 24, 2020

Hey everyone. Sorry for the delay. Ended up taking a little holiday. Marketing Examples Logo #045 - Make your Marketing Realer (Raw • 3 mins • Read on website) Hey everyone. Sorry for the delay. Ended

Marketing Examples #046

Friday, June 26, 2020

It's been a while. Let me explain. A big goal of mine this year was to try Marketing Examples Logo #046 - How to Sell + Some Practical Tips It's been a while. Let me explain. A big goal of mine

Marketing Examples #045

Thursday, June 4, 2020

Ask a marketer, “How does my product grow?” They'll reply: Ads, affiliates, sales, social, yada yada yada Marketing Examples Logo #045 - Growth Loops (Growth Loops • 3 mins • Read on website)

Marketing Examples #044

Friday, May 22, 2020

May 2019. I wrote my first marketing article. A year later my email list hit 19000. Marketing Examples Logo #044 - How I promote my content (Content marketing • 3 mins • Read on website) Hola. Sorry

You Might Also Like

The best countries to manufacture your product [Roundup]

Monday, December 23, 2024

Here's your chance to win our best-selling "How to Find a Product to Sell on Amazon" course for FREE by answering our Amazon Software Poll. Hey Reader, Want to start sourcing from places

This "Boring" Website Makes $35k/month + A Special Deal

Monday, December 23, 2024

I'm always fascinated by different types of websites and how they make money. I recently ran across a website on such a boring subject, it got me thinking...maybe boring is a great way to make

How brands leverage commerce media for seasonal success in 2025

Monday, December 23, 2024

How diversifying ad placements reveals untapped revenue opportunities ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Holiday Special: Lifetime Access for Less Than $1/Day

Monday, December 23, 2024

Make 2024 Your Year – Special Holiday Deal ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Create a LinkedIn funnel from personal posts

Monday, December 23, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Pfeffernuesse Day, Reader! Who wants a delicious and spicy

New SEO strategies for 2025

Monday, December 23, 2024

60% of Google searches result in no clicks. Zero. With AI integration, that number could become even higher. I'll show you how to adjust your strategy so you can capitalize on these shifts in our

Can We Mine Bitcoin In Space With Solar Panels?

Monday, December 23, 2024

To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

AI keeps its grip on early-stage deals

Monday, December 23, 2024

Playground Ventures pares flagship fund size again; ecommerce startups ring up a funding surge; is 2025 the year of the industrials revival? Read online | Don't want to receive these emails? Manage

Found Ya 📍

Monday, December 23, 2024

Biz directories are still big. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Pareto Principle in Practice: Why Two Is Better Than Three

Monday, December 23, 2024

By leveraging the Pareto Principle and following these five steps, we can avoid analysis paralysis and concentrate on decisions that truly move the needle. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌