FoundersGrid - FoundersGrid #525

FoundersGrid #525
October 16, 2020

Smash Digital SEO
A growth agency, filled to the brim with unicorn images and SEO memes. A team of SEOs who actually know how to use SEO instead of just sell SEO to people who don’t know SEO. An agency with so much link juice you’ll need a mop and bucket to clean it all up.

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GOOD READS

Drive Growth by Picking the Right Lane - A Customer Acquisition Playbook for Consumer Startups
A detailed growth framework for consumer founders, plus case studies on how Thumbtack, Airbnb, and Booking.com acquired customers in the early days.

How sometimes letting go is the best option - Ryan Caldbeck opens up
On October 13, 2020, Ryan Caldbeck stepped down as CEO of CircleUp after leading the fintech company for almost 9 years. In this blog, he shares his battles with fertility issues, brain cancer, and depression and he wants other founders and CEOs to know that sometimes letting go is the best option.

Jesus Marketing: How I sold 5000 Books in Four Weeks As a First Time Author (With Less Than 700 Email Subscribers)
While the article by Taylor Pearson focuses on a book launch, the broad principles shared apply to launching any product or service. He has broken down the writing and marketing process into phases and how you could do the same for your next launch.

Stripe Teardown: How the $35B Payments Company Plans to Supercharge Online Retail
As business and consumers become more comfortable using credit cards online, the proportion of US commerce that takes place online has steadily increased over the last 20 years. This growth has created major opportunities in the payments space, and companies like Stripe - the payments unicorn valued at a massive $35 billion - are hungry to capitalize on them

Big things start small: How Substack sparked its early community of writers
Substack’s founders came together to solve a problem: helping writers earn a living directly from their readers. When readers pay writers directly, the founders realized, writers can focus on doing the work they care about most, not what editors, algorithms, or advertisers deem valuable. The small team built Substack to make that independence feasible.

How Zapier got their first 1000 customers
This article shows the three pillars Zapier, a profitable fast-growing tech company, used to get their first 1000 customers.

First Start a Blog, Then Build a Business, Then An Empire
Joel Runyon, has been blogging for more than a decade now and for him it's one of the best moves he has ever made. Blogging does not only allow him to express himself and communicate better, but it has also incubated every business he has built. If you have business idea but unsure where to begin, start a blog with his simple processes and let your business ideas grow from there.

The Entrepreneur’s Fundamental Superpower: The Conditional Close
An end-to-end guide on the undeniable power of the Conditional Close, with strategy, rationale, and examples to give your startup momentum

4 workflows to better manage your brand’s social media
Nowadays, your audience is strewn across many different social media networks. Trying to reach them by being where they are all the time could easily consume your day and take you away from core tasks. With automation, you can share content across all social networks, keep your audience updated, track social media performance, and monitor networks for any mentions of your business - making your social management task easier and more productive.

COMMUNITY NEWS

Zoom is releasing a new tool to let paid users charge for admission to online events like conference or fitness classes. Link
Here’s everything Apple just announced at its iPhone 12 event. Link
PearPop, a new LA based company that lets Tiktok celebrities monetize by sharing shoutouts and screen time with fans is on its way to racking up nearly 25,000 users in less than a month. Link
Google applies its AI tech to reporting with “Journalist Studio” tools. Link
Sony’s Spatial Reality Display, the latest attempt to build “holographic display” will be available in November for $5,000. Link
98point6, a virtual primary care startup, raises $118 million as pandemic sparks demand for digital health tech. Link
Small business payments and marketing startup Fivestars raises $52.5 million. Link
Pacific Northwest startups raised more than $1 billion in Q3 - here’s why investors are still making bets amid pandemic. Link
Datto, what TechCrunch called a “backup and disaster recovery firm” sets initial IPO price range, indicating a valuation of around $4 billion. Link

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