Reader, make side projects your marketing departments 🔥

Hey Reader,

Congrats! We have covered some of the toughest topics of building a startup - validating your idea, building a marketing website & your product, launching it and finally, growing traffic to it through SEO.

Now, we need to talk about some "startup hacks", if I may. How do you find regular spikes of growth in your early days? This is what I cover in the ninth No-VC report - using side projects to give consistent boosts to your startup.

What is a side-project?
In a nutshell, it involves building small projects around what your potential customers will find useful and then marketing your startup subtly through them.

Sure, SEO, social media, etc. are extremely important as already discussed in our previous report. However, since they are highly contested channels, you need some trump cards.

Side projects aren't meant to replace the conventional marketing methods, but to supplement them. But how do you go about this? In the report, I broadly break them into three steps:

1. Finding the idea: Pick something relevant to your audience (not necessarily your industry), which can be built with the resources you already have.

2. Packaging it into something marketable: Eye-catching stuff do better. So, you need to package your information. Amazing tools exist to convert even simple google sheets to beautiful products.

3. Marketing your startup subtly: Of course, this is the main goal. But this is an art and doesn't involve dumping loads of links.

I discuss all this in quite a bit of detail and also the tools to make this process easy for you, in today's report: https://2.flexiple.com/no-vc-reports/i-want-to-find-new-ways-of-marketing-my-startup. Do give it a read. Just 5 mins from your schedule - please :).

If you like the report, do support me on Twitter - I usually wait for you to give me a like :).

Happy reading!

Best,
Karthik

P.S. Please consider forwarding this to a friend! It would mean a lot to me. Were you forwarded this email? You can subscribe to the newsletter by clicking here.

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Flexiple · Koramangala · Bangalore 560002 · India

Reader, make side projects your marketing departments 🔥

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