Marketing Examples - Marketing Examples #055

Last week I asked people on social media to submit their companies' landing pages and I’d rewrite them. 
Marketing Examples Logo
#055 - Rewriting landing pages with a pro copywriter
(Copywriting • 3 mins • Read on website)
Hey. So last week I asked people on social media to “submit your company landing page” and I'd rewrite it.
Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business.
Hopefully this gives you an insight into the mind of a pro copywriter.
1/ Everydae
Banquist landing page copywriting
Put yourself in the customer's shoes. Kids don't care about “the next generation of SAT prep”. They care about “Acing the SAT”.
We also pulled up the $1 trial. And made the “five stars” feel REALER.
2/ Banquist
Listen to customers copywriting
Banquist is a unique product. But they waste their uniqueness with a vague title that could mean fifty different things.
When you've got a unique product the golden rule is let the product speak for itself.
3/ Dormio
Dormio landing page
Customers' buy outcomes not products. What's more appealing:
a) A calming tea
b) A calming tea that helps you relax, unwind, and drift into deep, restorative sleep
4/ JobBoardSheet
JobBoardSheet landing page
Their current copy is clear. But it's also forgettable. So we looked down their page and found this new line.
It's much more specific. And handles the customer's four main objections in one sentence.
5/ Silva
Silva landing page
Firstly, “Trail Runner Free” is very confusing. Is that the product? Is it free?
Also, there's no emotional pull. People don't get excited by a new headlamp. They get excited by new adventures. So sell the latter.
6/ Socios
Socios landing page copywriting
Football fans don't care about “tokens”, “surveys”, and “rewards”.
Take ownership of the real problem. Fans are crying out to have their voices heard. Socios solves this. So own it.
Also, add social proof. You're literally working with Barcelona!
7/ Counterweight Creative
Counterweight Creative landing page
This one had promise. But the language is too vague. It doesn't feel REAL.
We replaced all their vague words with specific ones. You can't bullshit specifics.
8/ Haako
Haako copywriting
This one's more about repackaging than rewriting. You can't expect people to read one huge text block to understand your product.
So we condensed their text block to one sentence. And added an image to bring the product to life.
9/ Ladybird driving school
Ladybird driving school landing page
Ladybird's uniqueness is that all their instructors are female. So don't bury it half-way down the page. Lead with it.
Write the title only you can.
* * *
That's all folks. Massive thank you to Annie. She did the hard work. If you'd like to work with a world-class copywriter, I couldn't recommend her more. Get in touch here.
Tuesday's “Wednesday evening” tip
Marketing is a conversation
don't try
Thanks for reading. Quick favour. So recently my open rate dropped a bit. The dreaded “Promotions” tab ;/
If you enjoy the newsletter please “Add to Contacts” so this doesn't happen to you. Would mean a lot. Gmail can't stop us!
Sponsored by Ahrefs
The kind folk at Ahrefs are currently sponsoring me. I've used them for a while to help grow my search traffic. Go check them out.
Annie and I spent a long while on this. It'd be amazing if you could forward this email to a pal. Or share on Slack. Or social media. Sharing makes SUCH a big difference! Thank you.
New round here? Welcome aboard. Old case studies here. Or, you can join the newsletter here :)

You are receiving this email because you signed up for the Marketing Examples mailing list.
Marketing Examples | Unsubscribe | Wimbledon, London, SW19 5AE

Older messages

Marketing Examples #054

Monday, October 19, 2020

Hey. Happy Monday morning! Today's newsletter is about the one, the only, Jürgen Klopp. As well as a few Marketing Examples Logo #054 - What we can learn from Jürgen Klopp (Branding • 2 mins • Read

Marketing Examples #053

Wednesday, October 7, 2020

Hey. Sorry for the hold up. For some reason this article took me a while to get right. So Marketing Examples Logo #053 - “Michelin Guide” Marketing (Content • 3 mins • Read on website) Hey. Sorry for

Marketing Examples #052

Tuesday, September 15, 2020

Hey everyone. Hope you're well. Last week my friends kept sharing this Instagram giveaway from Molly-Mae. Now, I'd never heard of her. Marketing Examples Logo #052 - £8k Instagram Giveaway → 1M

Marketing Examples #051

Tuesday, September 8, 2020

Hey everyone. Today I've got a story about a New York comedian. Except, it's really a blueprint for Marketing Examples Logo #051 - The marketing genius of Andrew Schulz (Audience building • 3

Marketing Examples #050

Wednesday, August 26, 2020

Hey everyone. Marketing Examples Logo #050 - A crash course in getting press and building links (Press • 3 mins • Read on website) Hey everyone. I'm honestly pretty surprised. We made it to 50

You Might Also Like

AI keeps its grip on early-stage deals

Monday, December 23, 2024

Playground Ventures pares flagship fund size again; ecommerce startups ring up a funding surge; is 2025 the year of the industrials revival? Read online | Don't want to receive these emails? Manage

Found Ya 📍

Monday, December 23, 2024

Biz directories are still big. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Pareto Principle in Practice: Why Two Is Better Than Three

Monday, December 23, 2024

By leveraging the Pareto Principle and following these five steps, we can avoid analysis paralysis and concentrate on decisions that truly move the needle. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Marketers may become part of the culture war — even if they didn't intend to be

Monday, December 23, 2024

As consumers put brands' advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted.

The Vend-pire Strikes Back

Monday, December 23, 2024

What could be more enticing than a 24-hour business with no payroll or monthly lease? This business could mean “the vend” of your financial struggles. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🔔Opening Bell Daily: Santa Rally at risk

Monday, December 23, 2024

Investors are recalibrating to the Fed's slower pace of rate cuts and higher inflation. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hack retention like unicorns do

Monday, December 23, 2024

Inro, Qolaba, MySEOAuditor, ContentRadar, and SEO Pilot are still available til end of this week. Then, they're gone!! Get these lifetime deals now! (https://www.rockethub.com/) Today's hack

The Profile: The CEOs attending psychedelic retreats & the crypto founders getting ‘debanked’

Sunday, December 22, 2024

This edition of The Profile features crypto entrepreneurs, 'psychedelic' CEOs, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🤔A lingering suspicion...

Sunday, December 22, 2024

Plus, what stands in most marketers' way... hey-Jul-17-2024-03-58-50-7396-PM Here at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands.

Marketing Weekly #211

Sunday, December 22, 2024

Marketing a Virtual Patient: The Quest to Eliminate Medical Error • What if You Could Reduce Returned Products With Just Some Lines of Text? • How to Manage an Omnipresent Social Media Strategy • 3