The Multipurpose Home, Burrow's New Collection, 2021's Color of the Year, and More

Hi, 

Welcome to issue #14 of The Home Catalog. 

This weekend I've been reading Ikea's 2020 Life at Home Report, and I found its takeaways about the future of our relationship with home super interesting. 

In 2020, we're largely been forced to adapt to everything — work, exercise, socializing — happening at home, but the report notes that this make-do realilty "got us thinking about the importance of enough space, comfort and privacy, as well as more flexible ways of living at home in the long term.”

As a result, Ikea predicts that we'll see a shift in architecture and interior design to create spaces to meet a long list of needs and activities. Rather than rooms designed around one specific use case: a room to sleep, a room to eat, and so on.

Check out the report here, and let me know what you think. Have you created more multi-use rooms at home this year? Hit reply and let me know. 

Thanks!

P.S. If you're adapting to long-term wfh and need to level up your setup, we just published a roundup of some of the best direct-to-consumer home office products. 

New brands

Here are four brands recently added to our Directory: 

• Tekla: Thoughtful bedding products for your home
• The Field Company: American-made cast iron cookware
• SOL Organics: Fair trade certified organic cotton products
• Semihandmade: Stylish cabinet doors that fit Ikea kitchen, bath, and storage systems (pictured above)

Launches and releases

Burrow's Range Collection

Over a year in the making, Burrow's Range Collection is Scandinavian-inspired and informed by hundreds of hours of research and customer feedback. It features deep seats, overstuffed cushions, and a near limitless number of configuration options.  View the Range Collection here. 

Dims Composed Trays

Store and display your most essential essentials. Designed by Ladies & Gentlemen Studio, the Dims Composed trays are modular organizers for your desk or dressing table. Learn more here.

Benjamin Moore's Color of the Year 2021

Aegean Teal has been announced as the Benjamin Moore Color of the Year 2021. Check out the full Color Trends 2021 palette here. 

New artist-driven brand, Asteré

French interior design brand Élitis has launched Asteré, a wallpaper collection designed by contemporary artists. Check out the first Asteré collection here. 

Sferra x Kenzo Takada

Sferra has launched a new collaboration with acclaimed Japanese-French designer, Kenzo Takada. The collection includes bedding, decorative textiles and ceramics. Discover K3 for Sferra here.

Quick links

• Terra's autumn candle collection is back in stock
• The Citizenry's Holiday Shop is live
• Parachute's new ribbed quilt 
• Grovemade's iPad stand (perfect for your wfh setup)

Founder interview: Stephen Tracy, Keap

For Stephen Tracy and Harry Doull, lighting a candle was the perfect release from a stressful work day, and busy commute across New York.

“It was this small symbolic gesture of taking back control in our own evenings,” Tracy explained.

In 2015, the pair were working at Google, Tracy was a data strategist for YouTube and Doull was focused on using data to increase revenues from big brand advertisers. But both were unsure about whether they were excited to carve out long-term careers with the tech giant.

“I was at this moment of introspection and trying to figure out what to do next in my life,” said Tracy. “I really felt like working for a big company, built on advertising revenues wasn't something that was right for me.”

Read the full interview here. 

Did you enjoy this email? Hit reply and let me know. I'd love to hear from you.