Failory - 34% of startups fail due to lack of PMF

👋 Hey Failories! It's Nico over here.

For the last 2 months, we've been working on our eBook about product-market fit. We're finally launching it next Monday at a price of $15, but you can get it today for $10 using the discount code "early".

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34% of startups fail due to lack of product-market fit, and the way you can prevent that is by turning PMF into your main metric.

Stop your growth efforts as they are pointless if you haven't proved there's a strong desire from the market for your product.

Achieving this point of a strong fit within your business' solution and the market's desire is called product-market fit and it is what this eBook will help you accomplish.

You'll finish the eBook...

• Understanding product-market fit and how does it look like.
• Being able to measure PMF for your startup.
• Knowing actionable step-by-step strategies to achieve it.

If that has already convinced you to get the eBook, make sure to use the discount code "early" so as to save $5.

The eBook has 8 chapters.

The first chapter is about the why, what and how of PMF. You'll learn what PMF is, its problematic relationship with growth, where and how to find it, how to know if you've achieved it, and 4 PMF frameworks that work for all kinds of startups at any stage.

Each of the next seven chapters are case studies on how have these companies achieved PMF:

• Superhuman
• Segment
• ClassPass
• Intercom
• Airbnb
• Slack
• PayPal

All this means +100 PMF resources (podcasts, articles, videos) put into one eBook.

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You can get the eBook here. Remember that if you purchase it today and use the code "early", you'll be getting it $5 cheaper.

Let me know if you have any questions.

- Nico