Bootstrapping a SaaS to $4k/mo in a competitive market

👋 Hey Failories! It's Nico over here.

Monday is the day we're finally launching our product-market fit eBook. It has already been sold 128 times, meaning $1,181 in revenue (profits are much lower, due to writer, editor and promotion costs).

I'll be promoting it on Product Hunt, Reddit, Twitter, etc. Getting 72 more sales (and achieving 200 total sales) would be incredible, though I'm already happy with the number of people who have purchased it and that it is interested in reading what we have to say about PMF ;)

This newsletter is sponsored by Flexy, a UX design agency offering 2 hours of design services for free, and "How to put yourself out there with confidence", an incredible course and eBook about personal branding.

INTERVIEW

Bootstrapping a SaaS to $4k/mo in a competitive market

Alex is the founder of Unicorn Platform, a landing page builder for startups. He started the project in 2018, when he built and launched the MVP in 160 hours. That got him a lot of traction, bringing +$9k in lifetime licenses. Since then, Alex has made his way to $4k in MRR in a market led by huge players like Wordpress, Wix and Squarespace.

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INTERVIEW

How lack of focus meant $400k burnt and InoVVorX’s shut down

InoVVorX was an app development company that both worked for clients and built their own projects. The business did it well for some time, having a team of 25 people, making $300k from their services, and raising $100k. However, their plans on working on their own products (too many of them) meant they started burning all the money and eventually had to shut down.

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Hope you enjoy this week's interviews.

If you have any question about the eBook or just want to talk, reply to this email ;)

Talk you soon!

- Nico

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Bootstrapping a SaaS to $4k/mo in a competitive market