tl;dr Marketing November 23rd - 2020 Issue

Digital Marketing News Roundup
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November 23rd - 2020

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Today’s digital marketing roundup includes news that Bing Tests a Secure Label in SERPs, Snapchat Provides New Options for App Promotions and more.

SEO

Study Shows Google Meta Descriptions Rewrites Works Better for CTR from SERPs

Folks from Searchpilot wanted to see what would happen to organic traffic when we forced Google to respect meta descriptions, instead of pulling content from elsewhere on the page into search results. For this test, [...]

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Sponsor

Ahrefs Webmaster Tools: Completely Free For Your Website

Own your blog but struggle to make your website visible in Google? Want to fix +100 SEO issues of your website for free? Meet Ahrefs Webmaster Tools – no credit card required.

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SEO

Study Shows Google Does Consider All Text from the Title Even If It Is Cut Off

Many SEOs seem to get worried if their titles are “too long”. Too long means that the end of a title is cut off by an ellipse (….) when displayed in the SERPs. The concern [...]

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Paid Media

Sunset of Deprecated Geo Region Targeting Options in Display & Video 360 API

Starting January 2021, over 1500 deprecated Geo Region targeting options will no longer be supported in Display & Video 360. This announcement, along with the full list of deprecated options, can be found on the Geography Targeting Help [...]

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SEO

Search Console Crawl Coverage Export Now Gives You Info on Why Pages Are Not Indexed and More

Looks like Google has upgraded the Search Console Crawl Coverage export functionality to add more information like why pages are not indexed, count of the number of pages with warnings, errors, etc but it also [...]

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Social Media

Snapchat Provides New Options for App Promotions

Snapchat has announced a new set of ad options for app marketers, which look to expand on the opportunities for app developers to connect with Snap’s audience by cross-linking their app functions with the platform. The main [...]

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General

Google, Facebook and Twitter Threaten to Leave Pakistan over Censorship Law

Global internet companies Facebook, Google and Twitter and others have banded together and threatened to leave Pakistan after the South Asian nation granted blanket powers to local regulators to censor digital content. Under the new [...]

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SEO

If You Have Pages Without Internal Links, Then Google Search Will Assume Their Aren't Critical or Important for the Site

This is not new info but it helps when you have statements from Google that you can pass on to decision-makers to get things moving.

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SEO

Bing Tests a Secure Label in SERPs

Looks like Bings is testing a green “secure” label in their SERPs for HTTPS sites. Some users get them in green others in grey. I see but mine are a bit different pic.twitter.com/lTm5KcANKV — Pedro [...]

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SEO

Car Salesman Launches Legal Battle Against Google over Series of Damaging Fake Reviews

A car salesman has revealed how he is taking legal action against Google after he claims that a series of ‘fake’ and ‘fabricated’ business reviews have been left. Mr Boatwright told the BBC: ‘We have provided [...]

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Social Media

Facebook Sues Website Owner Who Scraped 100,000 Instagram Profiles

Facebook has filed another lawsuit against a developer who misused its platform. The company said it’s suing Ensar Sahinturk, who allegedly ran a network of cloned Instagram sites using information scraped from public profiles. According to Facebook, [...]

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