tl;dr Marketing November 18th - 2020 Issue

Digital Marketing News Roundup
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November 18th - 2020

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Today’s digital marketing roundup includes news that Possible Google Update on 17 November 2020, Google’s Auto Applied Recommendations Catch Advertisers, Agencies off Guard and more.

Paid Media

Review Defect Alerts Moved to Orders Page of Your Merchant Center Account

Defect alerts help identify certain issues with your orders in real-time, allowing you to take action on alerts before they impact your customer experience or your Retailer Standards score. Google says they have made it [...]

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SEO

Possible Google Update on 17 November 2020

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 6.6/10 volatility score in the US and a 5.9/10 volatility score in AU(on 18th). Check [...]

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SEO

Google Tests Another Multi-Faceted Layout In SERPs

It appears Google is testing some sort of tabbed result with the main SERP listing, we have seen this before as a sidebar and now it appears they are running another test with the tabs [...]

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General

Implementation Guide For Events In Google Analytics 4

In this implementation guide, Simo Ahava runs us through the structure, composition, implementation, and evaluation of Google Analytics 4 events.

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Social Media

Twitter Rolls Fleets Their Version of Stories to All Users

Twitter this morning is launching its own version of Stories — aka “Fleets” — to its global user base. The product, which allows users to post ephemeral content that disappears in 24 hours, had already rolled out [...]

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Social Media

LinkedIn Is Starting to Build out Its Stories Analytics Features

Looks like LinkedIn is working on a Stories analytics features. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, so while it’s possible this may come up [...]

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SEO

Disavow Link Tool Is Now Available in the New Search Console

Google has just announced that they have migrated the disavow link tool to the new Search Console. You can access the new tool here the old URL does work for now.  Changes include Improved interface [...]

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SEO

Google Remove Outdated Content Tool Gets a UI Refresh

Google Remove Outdated Content Tool is used to request deindexing of pages on 3rd party websites that no longer exist, or pages that have removed important (sensitive or critical) content. They have updated the UI [...]

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General

A Collection of Cold Outreach Email Templates

If you are like me and have trouble putting together an email outreach template, these cold outreach templates will help you get started. PRO tip: customize these before sending em out as I am sure [...]

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Paid Media

Google’s Auto Applied Recommendations Catch Advertisers, Agencies off Guard

In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts — unless the advertisers opted-out of the pilot program. Lior Krolewicz of Yael Consulting [...]

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Paid Media

Amazon Rolls out Self-Service Amazon Fire TV Ads

Amazon has just announced the availability of Fire TV ads (beta), a self-service display advertising solution for Fire TV.  Now you can quickly create campaigns that promote apps to relevant audiences who are browsing content on [...]

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Paid Media

YouTube Targets Music Fans with New Audio Ad Format

YouTube s announcing new ad products today, designed to help marketers reach YouTube visitors who are doing more listening than watching. Audio ads are designed for videos where audience members may only be glancing at [...]

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SEO

Scrolling up in Google Images on Mobile Triggers a New Test with Explore More Section

Some users are seeing a new mobile test in Google Images. Scrolling up triggers an ‘explore more’ section. It shows you categorised related search suggestions to choose from, similar to the suggestion you get from [...]

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SEO

GTmetrix is Now Powered by Lighthouse

GTmetrix is now powered by Lighthouse, with a new Report Page design that includes Web Vitals scores, Test Locations and more. Previously, GTmetrix ran your page against PageSpeed and YSlow best practices for how to [...]

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General

Twitter Product Lead Says They Are Exploring Adding a Dislike Button or Downvote System

Twitter is currently “exploring” adding a dislike button or some kind of downvoting system, presumably à la Reddit, announced the company’s product lead on Tuesday. The potential change, confirmed Twitter, is part of a larger [...]

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General

Firefox 83 Shows a Full-Page Warning Message Before Connecting to HTTP Site

Mozilla today launched Firefox 83 for Windows, Mac, and Linux. Firefox 83 includes an HTTPS-Only Mode, performance improvements, and a handful of new developer features. You can download Firefox 83 for desktop now from Firefox.com, and [...]

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SEO

A Guide to UTM Tagging For For Google My Business + A Google Sheet Auto Generator

Checkout Claire Carlile’s awesome guide on how to use UTM Tagging for everything you post on Google My Business, including Google posts and Google products and more. She also has a Google Sheet (make a [...]

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Social Media

Instagram Launches Guides Feature to Everyone and Has a New Keyword Search Feature

Back in May Instagram launched a new Guides feature that lets creators curate content together in a single location, with the first ones set to focus on wellness content in light of the ongoing COVID-19 [...]

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tl;dr Marketing November 17th - 2020 Issue

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