The similarities between poker and business

 Hiten's Pick 

How to Think for Yourself

You've got to love a good Paul Graham essay, and he doesn't disappoint with his most recent one. In it, he dissects the difference between independent-minded and conventional-minded people. What I appreciate about Paul is that he always names the underlying truth everyone senses but few actually articulate. In this case, it's that conventional-minded people don't like to think of themselves as conventional-minded, while independent-minded people are often unaware of how different their ideas are from conventional ones (at least until they share them publicly). Which one are you? This read will help you figure it out

 Business 

The Growth Strategy Snowflake Used to Get to a $70 Billion Market Cap

A few months ago, data warehousing company Snowflake broke the record for the largest software IPO in history, closing their first day at $253.93 a share to value the company at over $70 billion. In 2015, the company had about 80 paying customers. Now, Snowflake has over 3,400 customers—including some pretty big ones, like Capital One and Adobe. Here are the combination of product, leadership, and investing decisions the company made to achieve such phenomenal growth in essentially six short years. 

6 Things I Wish I Knew Before I Bootstrapped My First SaaS Startup

Pierre de Wulf bootstrapped his first SaaS company and it ended up being a complete flop. But the second company he co-founded has been much more successful, reaching $180k ARR in less than 18 months. What lessons helped him the second time around? He shares them in this article, and I think it's a must-read for anyone who has built a company and failed, or anyone who is just beginning to build their first company and thinks they know everything. Which lesson do you find most illuminating?

 Product 
Breaking Down What Makes a Great Product Designer

If you're looking for a thorough breakdown of the skills, traits, and responsibilities of a product designer, look no further. This is about as in-depth as it gets, and I can't help but wonder what a distilled, company-specific version of this would look like as part of a job description or playbook for a product design role at a company. The questions posited throughout are worth asking yourself if you are a current or aspiring product designer. Shout out to Holloway for putting together such thoughtful guide excerpts and newsletters, too. 

The Product / Feature Line

It's the ultimate question for a tech startup these days: Are you building a product feature or a feature as a product? Steve Jobs infamously told Dropbox founder Drew Houston that his company was a feature and not a product. But, what actually makes a feature enough to be a standalone product—something people will buy separately even when it's just a built-in feature on other larger platforms? Here are five good indicators

 Marketing & Sales 
Blogging vs. Blog Setups

If you want a good, quick laugh, check out this funny graphic about the difference between blogging and blog setups. It's a pretty hilarious assumed inverse correlation between the number of blog posts you'll find on a blog and the number of posts you'll find written about elaborate blog setups. It serves as a good reminder that at the end of the day, the most important thing you can do as a content creator is ship consistently—to the point where you're prolific enough that the tools you use don't matter. 

7 Content Marketing Trends to Watch in 2021

Well, 2020 was undoubtedly a crazy year, and one of the things that had to change in drastic fashion very quickly was how businesses engaged in marketing. What does it all mean for content trends as we head into 2021? This is an interesting read about the seven major trends that should be on your radar if you're a marketer. I'm bullish on building content communities and doubling down on SEO, but curious to see how the use of AI-powered content plays out. Check out the full list of content marketing trends for 2021 here.

 Growth 

Layering Sales Onto a Bottom-Up Self-Serve Product

If you're building a SaaS business from the ground up, it's only a matter of time before you have to layer in sales to scale. This is one of the more useful, tactically driven articles I've read in a while about adding sales into your organization. Whether you're wondering if you should even start with a self-serve product, or you're ready to hire but don't exactly know how to set your company up for success in the process, it's covered here

Why Product-Led Growth Is Taking Off 

Product-led growth (PLG) is becoming an increasingly popular term in the startup tech world. What exactly makes it unique, and how might it impact the thinking about how to run a SaaS business? This guide covers everything from the benefits of product-led growth to the best approaches for minimizing friction and driving demand when using a PLG framework. Fair warning: This is a long read, but it's worth reading through to the end

 Management 
Hire People Who Give a Sh!t

Alexandr Wang founded Scale AI, a company that has hired more than 200 people to date. For a long time, he interviewed everyone the company gave an offer to. He sums up very simply the two things he screened for: (1) they care about the company and (2) they care about their work in general. The idea presented in this short article is simple, but anyone involved in setting the standard for hiring and nurturing culture at their company should read this

Why Do You Manage?

Management has been a theme in this newsletter lately because I've talked to so many people who seem to struggle with either being a manager or being managed. If you happen to be a manager, this is a good reminder that your team is always looking at you to manage up, down, sideways, and indirectly on their behalf. It's easy to get lost in a sea of tasks, but remember that you ultimately influence your direct report's lives. It's worth writing down why managing is important to you–and what your standards are for doing the job well, no matter how busy you get.

 Tweet of the Week 
The Similarities Between Poker and Business

I was shocked to hear the news about Zappos founder Tony Hsieh's sudden passing this past week. He was beloved in the tech space, and I count myself among the great number of people who admired him. One of my favorite tweets this week was about Tony's take on how poker and business are similar. In his book, he wrote, "Look for opportunities beyond the game you sat down to play. You never know who you're going to meet, including new friends for life."

Tony was a master at looking for opportunities to help and connect beyond the game of business. He lit the path for a new style of leadership, and for that, he will always be remembered.




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Older messages

Build products that solve real problems

Monday, November 23, 2020

Every startup would benefit from this framework that helps you focus on underlying customer motivations and struggles instead of product features. Hiten's Pick 7 Cognitive Biases That Make Us Suck

How to be creative under a deadline

Monday, November 16, 2020

Tight deadlines hinder creativity, but perhaps surprisingly, so do mild ones. The trick to being creative is setting moderate deadlines—here's how. Hiten's Pick How to Be Creative Under a

What an executive does all day

Monday, November 9, 2020

You won't look at executives the same way after reading this one. Hiten's Pick The Joys of Being a Stoic I've long been fascinated by stoicism, and lately, many others have taken an

How to make Twitter more useful

Monday, November 2, 2020

Check out this two-minute video on how to organize your TweetDeck to make Twitter more useful given your interests and business needs. Hiten's Pick How to Make Twitter More Useful Julian Shapiro

How Apple is organized for innovation

Monday, October 26, 2020

Apple still uses the same organizational structure today as it did back in the 90s, despite being almost 40 times as large in terms of revenue. Hiten's Pick The Early Work Paul Graham recently

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