tl;dr Marketing December 04th - 2020 Issue
Donation Link in Google My Business Will Be Converted to Posts in JanDonation links in GMB was launched in May in response to the COVID pandemic. It would appear starting in January 2021 your existing gift card and donation links — along with any related you’ve shared [...] Google December 2020 Core Update is Rolling Out NowAs is typical with these updates, it will typically take about one to two weeks to fully roll out. Keep an eye on your ranking folks. SEO Test Shows Adding Month and Year to Title Tags Had a 5% Uplift for Organic SessionsIn this test for a listing site (think real estate, jobs, coupons etc.), the test was adding “in January 2020” to title tags (the test was done in Jan 2020) to see if there will [...] TikTok Is Rolling out Ability to Upload Longer Videos of up to 3 MinutesSome users are now getting the option to upload longer videos, I have a feeling this won’t perform that well on TikTok. Upload longer videos: You have early access to uploading videos up to 3 [...] Google Maps Now Lets You Create Street View Photos with Just a PhoneGoogle Maps is getting a new update that lets you create Street View photos using just a phone. Android users with ARCore-compatible devices can now capture imagery and publish it to Google Street View in [...] Google Launches Checklist in SERP and Maps to Help Plan Medical Visits U.S.A. OnlyGoogle worked with the Department of Health and Human Services’ Agency for Healthcare Research and Quality on what’s essentially a checklist. The tool surfaces common questions like “What is the test for” and “Why do [...] Google Brings Messaging Capabilities in Google Maps and SearchStarting today, Google is rolling out the ability for verified businesses to message with customers directly from the Google Maps app. Once you turn messaging on from your Business Profile, you can start replying to customers [...] Google Has a Guide for Crawl Budget Management for Large SitesIf you have a large site (1 million+ unique pages) with content that changes moderately often (once a week), or a medium or larger sites (10,000+ unique pages) with very rapidly changing content (daily) then [...] Google FAQ on Google Page Experience Update States That It Only Impacts Mobile SearchGoogle has a new FAQ on Core Web Vitals & Page Experience in this they mention that using page experience as a signal for ranking will apply only to mobile Search. Schema.org Version 11.0 is Out And Now has a AMPStory TypeThere is a lot to unpack there, it’s interesting to see AMPStory getting a schema type. Lead Form Extensions Comes to Google Discovery AdsDiscovery ads now offer two new immersive layouts to help you spark consumer interest across Discover, YouTube, and Gmail, plus a revamped audience workflow that makes it even easier to connect with the right shoppers as [...] Multi-Image Extensions In Bing Starts to Appear for some UK Microsoft Advertising AccountsThis was announced in the USA in September but it looks like it’s starting to rollout to some UK accounts as well. Google Launches a Shopping Gift GuideGoogle launches a Shopping Gift Guide it uses U.S. Search trends to predict December’s most popular products. Google Maps Now Has a News FeedGoogle Maps is introducing its own news feed called Community Feed, that includes posts from a local area. . The feed shows you the latest reviews, photos and posts added to Google Maps by local [...] LinkedIn Announces LinkedIn Sales Insights Tool, Coming in Feb 2020LinkedIn introduced a new data analytics tool LinkedIn Sales Insights with the goal of enabling sales organizations to tap into the professional network’s data pool. Real-time data from LinkedIn’s 722 million-plus members reflects the new [...] News Showcase Metrics Will Soon Appear in Search Console and Will Offers Add Free Access to Paywalled StoriesGoogle will soon start offering people access to paywalled content in partnership with select news publishers through News Showcase. They will also offer a new type of News Showcase panel includes a list of important [...] Google Wants to Offer an Audio Version of Every Book Using Auto-Generated NarratorsGoogle is now working on auto-generated narrators that turn any book into an audiobook. This feature is intended to benefit the Google Play Books store by making many more audio titles, with their inherent convenience, [...] Google Does Not Support Nested XML Sitemap Index FilesIf you have a particularly large site and you have a sitemap file to reference other sitemap files using multiple tags then Google says they will not be processed. Just to avoid confusion when you [...] Google Posts a Video About Search Console for NonprofitsA basic rundown on search console basics, I am not sure if there are specific guidelines for non-profits in here but it could be of help if you are new to Search console. Upcoming Events
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tl;dr Marketing November 26th - 2020 Issue
Friday, December 4, 2020
Digital Marketing News Roundup tldr-animation-logo.gif November 26th - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that YouTube Begins Testing Auto Video Chapters,
tl;dr Marketing November 27th - 2020 Issue
Friday, December 4, 2020
Digital Marketing News Roundup tldr-animation-logo.gif November 27th - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that Looking at Some Ways We Can Asynchronously Load
tl;dr Marketing November 25th - 2020 Issue
Wednesday, November 25, 2020
Digital Marketing News Roundup tldr-animation-logo.gif November 25th - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that Twitter Verification Will Return Early next
tl;dr Marketing November 24th - 2020 Issue
Tuesday, November 24, 2020
Digital Marketing News Roundup tldr-animation-logo.gif November 24th - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that You Can Deep Link Specific Pages in Web Stories
tl;dr Marketing November 23rd - 2020 Issue
Monday, November 23, 2020
Digital Marketing News Roundup tldr-animation-logo.gif November 23rd - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that Bing Tests a Secure Label in SERPs, Snapchat
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