tl;dr Marketing December 04th - 2020 Issue

Digital Marketing News Roundup

December 04th - 2020

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Today’s digital marketing roundup includes news that Google December 2020 Core Update is Rolling Out Now, Google Maps Now Has a News Feed and more.

SEO

Donation Link in Google My Business Will Be Converted to Posts in Jan

Donation links in GMB was launched in May in response to the COVID pandemic. It would appear starting in January 2021 your existing gift card and donation links — along with any related you’ve shared [...]

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General

Google December 2020 Core Update is Rolling Out Now

As is typical with these updates, it will typically take about one to two weeks to fully roll out. Keep an eye on your ranking folks.

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SEO

SEO Test Shows Adding Month and Year to Title Tags Had a 5% Uplift for Organic Sessions

In this test for a listing site (think real estate, jobs, coupons etc.), the test was adding “in January 2020” to title tags (the test was done in Jan 2020) to see if there will [...]

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Social Media

TikTok Is Rolling out Ability to Upload Longer Videos of up to 3 Minutes

Some users are now getting the option to upload longer videos, I have a feeling this won’t perform that well on TikTok. Upload longer videos: You have early access to uploading videos up to 3 [...]

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General

Google Maps Now Lets You Create Street View Photos with Just a Phone

Google Maps is getting a new update that lets you create Street View photos using just a phone. Android users with ARCore-compatible devices can now capture imagery and publish it to Google Street View in [...]

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SEO

Google Launches Checklist in SERP and Maps to Help Plan Medical Visits U.S.A. Only

Google worked with the Department of Health and Human Services’ Agency for Healthcare Research and Quality on what’s essentially a checklist. The tool surfaces common questions like “What is the test for” and “Why do [...]

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SEO

Google Brings Messaging Capabilities in Google Maps and Search

Starting today, Google is rolling out the ability for verified businesses to message with customers directly from the Google Maps app. Once you turn messaging on from your Business Profile, you can start replying to customers [...]

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SEO

Google Has a Guide for Crawl Budget Management for Large Sites

If you have a large site (1 million+ unique pages) with content that changes moderately often (once a week), or a medium or larger sites (10,000+ unique pages) with very rapidly changing content (daily) then [...]

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SEO

Google FAQ on Google Page Experience Update States That It Only Impacts Mobile Search

Google has a new FAQ on Core Web Vitals & Page Experience in this they mention that using page experience as a signal for ranking will apply only to mobile Search.

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General

Schema.org Version 11.0 is Out And Now has a AMPStory Type

There is a lot to unpack there, it’s interesting to see AMPStory getting a schema type.

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Paid Media

Lead Form Extensions Comes to Google Discovery Ads

Discovery ads now offer two new immersive layouts to help you spark consumer interest across Discover, YouTube, and Gmail, plus a revamped audience workflow that makes it even easier to connect with the right shoppers as [...]

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Paid Media

Multi-Image Extensions In Bing Starts to Appear for some UK Microsoft Advertising Accounts

This was announced in the USA in September but it looks like it’s starting to rollout to some UK accounts as well.

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SEO

Google Launches a Shopping Gift Guide

Google launches a Shopping Gift Guide it uses U.S. Search trends to predict December’s most popular products.

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SEO

Google Maps Now Has a News Feed

Google Maps is introducing its own news feed called Community Feed, that includes posts from a local area. . The feed shows you the latest reviews, photos and posts added to Google Maps by local [...]

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Social Media

LinkedIn Announces LinkedIn Sales Insights Tool, Coming in Feb 2020

LinkedIn introduced a new data analytics tool LinkedIn Sales Insights with the goal of enabling sales organizations to tap into the professional network’s data pool. Real-time data from LinkedIn’s 722 million-plus members reflects the new [...]

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SEO

News Showcase Metrics Will Soon Appear in Search Console and Will Offers Add Free Access to Paywalled Stories

Google will soon start offering people access to paywalled content in partnership with select news publishers through News Showcase. They will also offer a new type of News Showcase panel includes a list of important [...]

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General

Google Wants to Offer an Audio Version of Every Book Using Auto-Generated Narrators

Google is now working on auto-generated narrators that turn any book into an audiobook. This feature is intended to benefit the Google Play Books store by making many more audio titles, with their inherent convenience, [...]

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SEO

Google Does Not Support Nested XML Sitemap Index Files

If you have a particularly large site and you have a sitemap file to reference other sitemap files using multiple tags then Google says they will not be processed. Just to avoid confusion when you [...]

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SEO

Google Posts a Video About Search Console for Nonprofits

A basic rundown on search console basics, I am not sure if there are specific guidelines for non-profits in here but it could be of help if you are new to Search console.

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