How to build an audience on Twitter (with Matthew Kobach) 📈

Hi there, 

Welcome to the month of December! 🙌  It's been an exciting time here at Buffer. We reached multiple milestones this week, which have made us really reflect on the Buffer journey thus far.  

On Monday, Nov. 30, Buffer celebrated its 10th birthday. 🎂 Yay! It's been ten years since Joel, our CEO, first launched the first version of Buffer. Our team is so happy to have reached this milestone and super grateful for everyone that has joined us along the way! Read reflections from Joel about the last ten years at Buffer.

On Wednesday, Dec. 2, we released the 200th episode of The Science of Social Media podcast. This episode features Matthew Kobach breaking down how to build an audience on Twitter. (It's one of the best episodes we've produced.) Listen in to this episode here. Here's to another 200! 🥂

On Thursday, December 3, I published our third #BufferBrandSpotlight where I had the chance to feature Shakivla Todd, Marketing Associate at IFundWomen, and ask her some questions about how they integrate their marketing and community building to foster inclusive digital spaces. Read about her community tactics and strategy here.

In today’s newsletter:

• Reflecting back on Buffer's journey thus far

• How to build an audience on Twitter

• How to integrate your marketing and community building to foster inclusive digital spaces
• And much more!

Let’s get started! 👇

• Facebook buys online customer service startup, Kustomer
• Twitter shares the top 10 Twitter ad campaigns of 2020
• How Snapchat is preparing for the next creator movement
• YouTube to add three new features to its premieres option
• 25 predictions for social media marketing in 2021
• TikTok shares insights into its top creators, clips, trends and more
• Salesforce buys Slack in a $27.7B megadeal
• TikTok's looking to expand its video length limit to three minutes
• Instagram now allows up to three guests in live-streams in India
• DTC brands are preparing for nightmare holiday shipping delays and out of stocks
• Snap opens up 3-day virtual Lens Fest event to all

Shakivla Todd, Marketing Associate at IFundWomen, shared some tips with us on how to integrate your marketing and community building to foster inclusive digital spaces. Here are some of the tips she shared with us: 

• "Don’t be tone-deaf. A lot of STUFF is going on in this land of 2020. You can’t ignore it. You have to find some way to address it that aligns with your brand’s mission, values, and voice. That being said, don’t just say something to say something. Be authentic and make it work for you."
• "Our community is loud and clear about what they need, want, and love. I like to try out different tactics and just watch to see where our community takes it. If something goes “viral” I continue to create content similar to that."
• "Perform like everyone’s best friend on the gram. What does that mean? That means most comments and DMs get very personalized responses."

For the full interview and for more tips, head to our blog here. →

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Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share?

To dig into all-things Twitter growth, we're joined by Matthew Kobach. Since early 2019, Matthew has built an audience of over 85,000 followers on his personal Twitter account and in just a couple of months, he's helped grow Fast's Twitter following to over 20,000. 

In this post, Joel Gascoigne, our CEO and Co-Founder, reflects back on the past ten years. He digs into how Buffer has come to be a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture.

In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Stay safe!

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