🎙 Why anti-racism needs to be an on-going focus for brands

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In today’s newsletter:

• Facebook announced some big changes to Instagram and Messenger
• How to set up your store for success for the holiday season
• A conversation about allyship and anti-racism on social media
• And much more!

Let’s get started! 👇

• Facebook announced some big changes to Instagram: a Reels tab and a Shop tab
• Instagram expands 'Guides' content display option to all users
• Black Friday and Cyber Monday 2020: how to set your store up for success [Infographic]
• New messaging features now available on Instagram and Messenger
• Twitter’s new Stories feature ‘Fleets’ is struggling under the load
• The sales-generating multichannel ad strategy you need this holiday season
• ‘Moving to a new mentality’: Marketers, media buyers focus on near-term planning to continue for the foreseeable future
• Five creative ways brands are using influencers
• Facebook makes its latest experimental app available to all users
• Snapchat shares new insights into what users are discussing around the change of seasons
• Shutterstock shares color trend predictions for 2021 [Infographic]

It's incredible how many different tools freelancers rely on. When you're a business of one, you're responsible for your own marketing, accounting, legal, etc, not to mention the tools to do your actual work. Bonsai created Freelancer Stack, which is a curated directory of tools used by 200,000+ freelancers.We hope you find this directory useful!

In this episode of The Science of Social Media, we’re focusing on allyship and anti-racism on social media. Back in June, we made a commitment to anti-racism work as an organization, as did many other brands worldwide. And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountable and also help others to continue to move forward and stand up to racial injustice and fight for equality for all. 

Social media will play an increasingly crucial role in supporting small business growth. Here’s how (and why) you should work social media into your plans for 2021 and beyond.

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