tl;dr Marketing December 07th - 2020 Issue

Digital Marketing News Roundup

December 07th - 2020

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Today’s digital marketing roundup includes news that Google Public Profile Cards Are Now Live in South Africa, Google Page Experience Label Being Tested in Mobile SERPs and more.

SEO

Google Maps Suggest an Edit Feature Tests a New Layout and Options

Looking like Google is adding some more explanations and layout changes to the Suggest an Edit feature. When you go into edit now you are presented with more options and explanations for each of them.

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Paid Media

Updates to Healthcare and Medicines Policy for Hungary, Russia, and Germany

In December 2020, Google will update the Healthcare and medicines policy for Hungary, Russia, and Germany. More info in their help documentation.

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SEO

Patent: Personalized Ranking of Search Results at Google

Bill Slawski breaks down a recently granted Google patent on Personalization of Web Search Results Using Term, Category, and Link-Based User Profiles.

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Social Media

Twitter Turns off Threaded Replies Because They Made Conversations Hard to Read

Twitter has been experimenting with threaded replies for some time as a way to potentially make replies easier to read and follow. But the company has decided to end those experiments because of user feedback [...]

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Social Media

Facebook Adds New Tools for Automotive Advertisers

Facebook’s providing more tools to help car dealers connect with potential buyers on its platforms. Facebook has added three new elements to its automotive promotion tools: A new “Manage Inventory” tab on dealership Pages A simplified set-up [...]

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SEO

Google Page Experience Label Being Tested in Mobile SERPs

We knew this was coming and it looks like it’s beeing tested in SERPs right now. It’s kinda like the AMP lighting badge, I am not sure if regular users will even know what that [...]

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SEO

Collection of SEO Tips from Mark Williams-Cook

If you are LinkedIn you might have run into The Unsolicited #SEO tips series by Mark Williams-Cook, he has now put those together in a blog post.

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SEO

The Chrome UX Report Compare Tool - Compare Real-World Performance of Sites and URLs

Just pass the URL and you get a snapshot of the Real User Metrics (RUM) field data collected over the last 28 days from the Chrome UX Report. Great when you want to quickly check [...]

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SEO

Google Data Studio Report to Analyse Impact of Google Updates

Here is a handy Google Data Studio template from the amazing Aleyda that is configured and pre-segmented/filtered to easily show Google Search Console’s rankings evolution -at a site level as well as per query, pages [...]

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General

Google Podcasts Now Supports Private RSS Feeds

Google Podcasts now supports subscribing to podcasts by RSS feed on Android, iOS, and Web. This means you can now listen to more podcasts, including premium shows using RSS feeds.

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SEO

Google Public Profile Cards Are Now Live in South Africa

Public profile cards launched in India in March and now it looks like it’s also available in South Africa.

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tl;dr Marketing December 04th - 2020 Issue

Friday, December 4, 2020

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