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Founder Weekly

Welcome to issue 464 of Founder Weekly. Let's get straight to the links this week.

General

How This 5X Founder Creates an Internal Culture With a “Crazy Focus” on Storytelling
Want your startup to get better at telling compelling stories? Tactics for mastering art of storytelling internally.

The Psychology of Focus: How Great Teams Find Traction Amid Distraction
Teams who engineer focus into their culture have a rare advantage. They know that focus results from a set of mindsets and habits.

Lessons for early stage founders
This post shares a handful of the top lessons that benefit today’s early stage founders.

The Way of the Future
A quick rebuttal on the Slackforce Slacklash.

Determinants of Early-Stage Startup Performance

Marketing, Sales and PR

The “$20M to $500M” Question: Adding Top Down Sales
The introduction of top down sales is one of the most important changes a bottom up, product-led startup faces — and only an elite few have made the leap. Get insights and frameworks from the sales and business leaders who helped Atlassian, Dropbox, Gainsight, Github, SendGrid, Slack, Stripe, Twilio, Zendesk, and more.

Simple Math to Set Up a Sales Team
Let’s say you're a SaaS founder who’s looking to build a sales team for the first time. How do you structure quotas and compensation for the initial sales reps and their manager? This post provides simple rules that you can use to set up a sales team. Structured properly, the process is surprisingly mathematical.

Getting to nirvana
How to scale out your GTM for the founders who are figuring out their go-to-market for B2B companies.

How to organize your early-stage SaaS marketing organization

Money and Finance

30 Best SaaS Pitch Deck Collection

Why VC Unbundling is Great for Founders

Startups of the Week

FareUpThere
Earn rewards for your feedback on flights.

Pave
Plan, communicate, and benchmark your compensation in real-time. Pave allows you to make smarter comp decisions and eliminate spreadsheets, powered by real-time integrations with your HRIS, ATS, and Cap Table.

Spline
A design tool for 3D. Easily create and publish 3D web experiences. Build and iterate fast with production-ready results.

Tips, Tools and Services

Crimes of UX Series: Premature Error Ejaculation
Don’t fire too early with error messages – timing is critical but you should design defensively to avoid messages being shown at all, as they correlate hugely with form abandonment!

6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)
When it comes to landing page conversions, you need copy that persuades. Here are 6 easy copywriting tips to get you started.

The Founder’s Guide to Actually Understanding Users

Our Other Newsletters

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